DOOH Advertising News

Pixelflex's LED display designed to withstand harsh weather

February 20, 2017

Pixelflex has launched an LED display called Flexstorm, which is designed to handle harsh outdoor conditions. The display is designed with a light sensor to…

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DOOH campaign encourages travel to Scotland

February 14, 2017

Posterscope USA has teamed up with VisitScotland to attract travelers at Pennsylvania Station in New York City to Scotland. The company is using Link NYC…

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Forrest Media deploys LED displays in Scotland

February 7, 2017

Forrest Media plans to deploy Daktronics digital LED displays in Scotland for DOOH campaigns. The company will deploy one in Edinburgh and two in Glasgow…

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BroadSign to power DOOH displays in UAE elevators

February 3, 2017

Elevision Media Llc. has selected BroadSign International Llc. to power its DOOH network of displays in elevators in the United Arab Emirates. Elevision holds…

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Virgin Trains draws in passengers with DOOH campaign

January 31, 2017

Virgin Trains, a UK-based train company, has teamed up with Grand Visual to launch a DOOH advertising campaign. The campaign is designed to inform drivers of…

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Big Outdoor appoints chief revenue officer

January 27, 2017

Big Outdoor, an OOH marketing and advertising sales company, has selected Bob Johns as its chief revenue officer. Johns will help utilize Big Outdoor's…

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Piccadilly Lights turned off for innovations for first time in 20 years

January 26, 2017

Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time…

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BroadSign brings DOOH software to Russia with love

January 23, 2017

Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…

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BBB awards Clear Channel Outdoors America with Torch Award

January 23, 2017

The Chicago division of the Better Business Bureau has awarded Clear Channel Outdoor Americas with the Torch Award for Marketplace Ethics. The award is…

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OOH media sales up 6.2 percent, report says

January 13, 2017

Global OOH advertising revenue grew 6.2 percent in 2016 to $49.23 billion with DOOH claiming the lion's share of the growth, according to research from PQ…

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Company turns license plates into IoT digital signage

January 12, 2017

Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the…

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DOOH software sees 15 percent sales increase in French retailers

January 10, 2017

Mediaperformances SA, an in-store advertiser in France, has selected BroadSign International's DOOH software to power its ShopperCast retail network. The…

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Pop Tracker launches OOH proof of performance platform

December 28, 2016

Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press…

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Outfront Media brings digital signage to Boston transit

December 28, 2016

Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the…

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Clear Channel releases DOOH purchasing solution

December 27, 2016

Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…

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Ocean Outdoor to upgrade Coca Cola London ad center with 4K LED

December 13, 2016

Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.

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Convergent launches ad network for DOOH

December 9, 2016

Convergent, a Ballantyne Strong company, has launched its FusionDX(SM) Ad Network for Pervasive TV, a DOOH network company. Pervasive plans to use the network…

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Turkish malls select BroadSign to power DOOH displays

December 1, 2016

The Core Out of Home Network, formerly known as Clear Channel Turkey, has selected BroadSign International Llc. to power its network. BroadSign will begin by…

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AdQuick launches OOH advertising marketplace

November 17, 2016

AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…

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Dutch airports and gas stations integrate DOOH software

November 15, 2016

MMD Media has selected BroadSign International Llc., to provide its digital-out-of-home software for displays at Dutch airports and gas stations. BroadSign has…

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