DOOH Advertising

Car windows may soon be hologram-based ad channel

Image: Pranos

October 6, 2026

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The car window could be the next frontier for digital out-of-home ad campaigns using hologram technology.

Pranos, a car window display company, intends to build an API and media control system that would allows its HoloGlass projection system to deliver programmatic DOOH, according to a AV Magazine report.

"That is not the current consumer product model, but it is a direction we are building toward," Pranos Founder and CEO David Astoria told the news outlet.

A Pranos kit features a projection system with a detachable rear-projection screen insert shaped to match the shape of a vehicle. The removable screen insert slides into the rear-side or back window and is removable.

Pranos launched the consumer version of HoloGlass in the summer of 2024.