Rescuing 80% of the shoppers with Digital Signage

Find a new way to connect with your customer base, solidify your store's brand and encourage impulse buys through the undeniable power of digital signage. See how much potential awaits in a single piece of innovative technology.

Type: White Paper

Sponsor: Nixplay Signage




Supporting the Internet of Things

As connected devices reshape the way we live, ensuring those devices can talk to one another is an increasing problem.

Type: White Paper

Sponsor: Right Media Solutions




Case Study: Carhartt

Historically, Carhartt has relied on print signage and catalogues to communicate detailed information about the products carried in the stores. They were looking for a more dynamic way to replace traditional print signage, and showcase the features and details about merchandise available in the stores.

Type: Case Study

Sponsor: Omnivex


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FEATURES


Join the future: Participate in the 2018 Digital Signage Future Trends Report

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win a $100 gift card. You can also submit a blog to be included in the report. If yours is chosen, you'll receive a free copy.

Digital signage 5 for 5: September 2017

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.

Can 'attract screens' lure in customers?

One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.

Disney Cars 3 Video Case Study

Cineplex Digital Media created an experiential digital marketing campaign for the launch of Disney's Cars 3.


Lazy content should be flushed down the drain

Earlier this week, I saw digital signage near a mall restroom with content I would have happily flushed down the toilet. Lazy content creates useless digital signage.

Considerations for retail digital signage deployments

Digital signage represents one of the most promising technologies for kiosks. Yet the cost remains a prohibitive factor for many companies that potentially have much to gain by improving customer engagement via today's digital capabilities.

3 digital signage options for retail kiosks

Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital screens become a more common component of kiosks in other environments, interest in digital signage for retail kiosks is increasing.

Mobile integration boosts digital signage

Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the cell phone. One way integrators are addressing this issue is by adding mobile elements into digital signage.

Digital signage 5 for 5: July 2017 edition

Readers, last month, were looking for that secret sauce to jumpstart customer experience and to answer CEO concerns about digital signage. Other top stories examined digital signage tactics and trends in all verticals.

The Highs & Lows Of Digital Signage Costs

To understand the true cost of digital signage, you’ve got to examine both ends of the spectrum with a little help from Nixplay Signage. The Highs & Lows Of Digital Signage Costs Even though digital signage is a great investment...


How To Measure The Impact Of Digital Signage

No matter how big or small of an investment you make, you want to have a way to measure your success to determine if it was money well spent. When it comes to measuring digital signage ROI, there are several...


Unlocking the power of data

While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges in consolidating and sharing the information. Unlocking the power of data is key to creating a competitive advantage.

Virtual and augmented reality continue to unfold

VR and AR will find a place in retail environments faster than in the homeowner market. But for this to happen, retailers need to add value.

5 tactics to keep in mind with digital signage

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.

Can you imagine a world without digital signage?

Digital signage is the norm today, not the exception. What is driving this growth in digital signage?

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Retail digital signage is a powerful tool. Digital displays can be used throughout the store for branding, merchandising, promoting specials, and educating or entertaining customers.

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