Smart Shelf Solution for Targeted Advertising

Retail operators are looking to implement smart shelves to gain a better understanding of customers behaviors, which will in turn create potential sales opportunities to boost revenue and enhance customer satisfaction. 

Type: Special Report

Sponsor: NEXCOM




Supporting the Internet of Things

As connected devices reshape the way we live, ensuring those devices can talk to one another is an increasing problem.

Type: White Paper

Sponsor: Right Media Solutions




Making the Move to Immersive Retail

Retailers large and small have long relied on in-store advertising and signage to attract customers, promote individual products and product lines, and highlight sales and other offers.

Type: White Paper

Sponsor: NEC Display Solutions


See More »

FEATURES


Digital signage 5 for 5: July 2017 edition

Readers, last month, were looking for that secret sauce to jumpstart customer experience and to answer CEO concerns about digital signage. Other top stories examined digital signage tactics and trends in all verticals.

Unlocking the power of data

While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges in consolidating and sharing the information. Unlocking the power of data is key to creating a competitive advantage.

Virtual and augmented reality continue to unfold

VR and AR will find a place in retail environments faster than in the homeowner market. But for this to happen, retailers need to add value.

5 tactics to keep in mind with digital signage

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.

Can you imagine a world without digital signage?

Digital signage is the norm today, not the exception. What is driving this growth in digital signage?

Digital signage June top 5: Porn, interactivity and customer experience dominate

Last month's top stories on Digital Signage Today covered a porn hack, interactivity tactics for retailers and choosing the best manufacturer.

Answering 6 questions from your CEO on digital signage

Are you an advocate of digital signage, but your boss is having none of it? Here are six common questions your CEO will have, and how to answer them.

Is your digital strategy ready for tomorrow's marketplace?

Today's business climate is dominated by companies that embrace technology and data to transform industries.

ICX Summit reveals the interesting times we live in

Random acts of digital don't work anymore. Only 8 percent of customers believe retailers deliver a good customer experience. These are interesting times indeed for those in the business of boosting customer experience.

How do you get employees to buy into interactive technology?

Brick and mortar retailers implementing interactive ordering options for customers need the full support of their employees for the solutions to be successful. Achieving employee buy-in needs to be part of the project from the beginning, according to a panel that addressed this topic during the Interactive Customer Experience Summit.

How to create an omnichannel experience

Before any retailer can map out a strategy for a seamless omnichannel customer journey they need to understand its definition, avoid skipping important first steps and establish a strategy well before embarking on the effort.

Retailers use interactivity to build better customer experiences

If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several retailers have learned this lesson and are using interactivity successfully to build better customer experiences.

Digital signage at the pump: a consumer's perspective

Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.

5 digital signage future trends set to change the market

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

IoT proving valuable in driving customer experience and operational efficiency

Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to boost operational efficiencies, compliance and marketing promotion.

See More »


Retail digital signage is a powerful tool. Digital displays can be used throughout the store for branding, merchandising, promoting specials, and educating or entertaining customers.

NEWS