The Curious Connection of Stage Lights  and Customer Engagement

The Curious Connection of Stage Lights and Customer Engagement

“By involving the client right up front, by being transparent throughout the process, ComQi builds trust with clients. We become trusted advisors ... and that’s when the magic happens.”

Type: White Paper

Sponsor: ComQi, Inc.


Supporting the  Internet of Things

Supporting the Internet of Things

As connected devices reshape the way we live, ensuring those devices can talk to one another is an increasing problem.

Type: White Paper

Sponsor: Right Media Solutions


Small But Powerful - The New Retail Store

Small But Powerful - The New Retail Store

There’s no doubt that traditional retailing is facing many challenges these days, including e-commerce pressures, underperforming stores, and unwanted tenant leases.

Type: White Paper

Sponsor: ComQi, Inc.


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Cannabis dispensaries get the munchies with POS-integrated menu boards

Cannabis dispensaries get the munchies with POS-integrated menu boards

Marijuana dispensaries are starting to use digital menu boards in greater numbers. One solution lets them integrate their POS system with menu boards to keep the inventory fresh and inform customers.

Polaris transforms retail  experience with interactive digital signage

Polaris transforms retail experience with interactive digital signage

When Polaris discovered its retail experience fell short, it turned to interactive digital signage to craft a more successful experience for customers of its sports' vehicles.

Digital signage 5 for 5: April 2018

Digital signage 5 for 5: April 2018

Digital Signage Today wasn't slowed down by any April showers last month, as the top stories examined key trends such as Coca Cola's entry into the digital signage market.

Avoiding 11 digital signage pitfalls

Avoiding 11 digital signage pitfalls

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.

3 digital signage trends on the forefront

3 digital signage trends on the forefront

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.

5 questions to determine if your digital signage is ready for production

5 questions to determine if your digital signage is ready for production

It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few questions, however, you can gain an overall idea of whether you are ready to make the jump.

Coca Cola bursts into digital signage

Coca Cola bursts into digital signage

Coca Cola is working to bring digital signage to its many suppliers through a mobile app known as Neko, developed with Google. The brand is aiming to get its customers to realize the power of their entire platform.

3 reasons why customers ignore your digital signage

3 reasons why customers ignore your digital signage

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display.

Pharmacy kiosks deliver digital signage advertising

Pharmacy kiosks deliver digital signage advertising

As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap advertising revenues. Pursuant Health is a key example with its 3,500 health screening kiosks.

Digital signage top 5 headlines: February 2018

Digital signage top 5 headlines: February 2018

Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from design principles for awesome digital signage to augmented reality delivering brand new restaurant experiences.

5 rules of digital signage success

5 rules of digital signage success

Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and use them to attract audiences, if you follow these five tips.

3 tactics to keep your digital signage from annoying customers

3 tactics to keep your digital signage from annoying customers

Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas station digital signage networks as more annoying than helpful. You need to follow a few tactics to keep your digital signage from annoying customers.

How digital signage can tap into visitors' emotions

How digital signage can tap into visitors' emotions

All corporate buildings and retailers want to create a good atmosphere for visitors. Digital signage can help create these environments, and it can tap into a deeper level: the customer's emotions.

Cannabis retailers get high on digital signage, analytics

Cannabis retailers get high on digital signage, analytics

The global cannabis market is massive, already soaring past the $30 billion mark, and many retail dispensaries are jumping on board. These retailers may deal with the munchies, but they still need clearheaded technology to make the most out of their business. Enter digital signage.

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons from their success.

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Retail digital signage is a powerful tool. Digital displays can be used throughout the store for branding, merchandising, promoting specials, and educating or entertaining customers.

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