NEXCOM Audience Analytics Digital Signage Player Boosts Customer Satisfaction

Business intelligence gives retailers a better understanding of customers' behaviors to help adjust and optimize selling strategies. With the advance of Quividi audience analytics software, retailers can securely and accurately measure audience dwell and attention times, and estimate their gender and age ranges, turning raw data into action

Type: Special Report

Sponsor: NEXCOM




Ringing Up POS System Sales with Intel® vPro™ Technology

The market for point-of-sale (POS) machines is extremely competitive, but POS machine designers can get an edge by appealing to two top retailer concerns: security and maintenance costs. Solve these problems for retailers and they are likely to line up to buy your money-saving solution.

Type: White Paper

Sponsor: Intel Internet of Things Solutions Alliance




Everything You Need to Know About Kiosks and Digital Signage

Self-service solutions have introduced a new way to provide audiences with engaging information. From retail to healthcare, numerous industries are starting to leverage the many benefits of kiosks and digital signage.

Type: White Paper

Sponsor: Meridian


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FEATURES


Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital signage captures Death Star plans with Rogue One campaign

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to Kaspersky Lab teamed up with Lucasfilm to celebrate the film through digital signage campaigns.

Digital disruption raising expectations of the automotive industry

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.

AI gives physical retailers the ammo to fight back

Online and brick and mortar retailers are still locked in an epic struggle. AI might be the secret weapon physical retailers need to fight effectively.

3 tips to engage retail customers as they wait

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.

Is digital signage the key to holiday retail training?

As retailers rush to hire seasonal employees, training can become problematic. Can digital signage be the key to better training?

Retailers can upsell with digital signage

What can a retail environment create that online competitors such as Amazon cannot? The answer is obvious: an amazing, in-person experience. Video walls offer an unparalleled rich, immersive visual experience.

4 Predictions for touchscreen software in 2017

Touchscreens are everywhere, and the technology behind it is continuing to advance. From next-gen haptic touch technology to content delivery software, businesses are consistently developing more advanced tech for touchscreens. Let's take a look at the latest developments.

The digital revolution of business and communications

Digital technology is transforming businesses, especially as the cost of deployments drops. But it can still be a challenge, especially with the initial bill. Jean-Pierre Lacroix, president of Shikatani Lacroix, provided his thoughts on the current status of digital technologies and its future.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

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Retail digital signage is a powerful tool. Digital displays can be used throughout the store for branding, merchandising, promoting specials, and educating or entertaining customers.

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