Customer Experience Driven Store Technologies

Elevating the Customer Experience

Type: Case Study

Sponsor: Hughes




Dermalogica UK Adds Lift and Learn to In-Store Digital to Enhance Customer Engagement

Dermalogica revolutionized skincare by shifting the beauty industry’s focus from cosmetics to skin health. Dermalogica has supplied its skincare products and services via salons, spas and beauty stores but in 2013 they began selling its products directly and opened a number of retail outlets to increase overall sales.

Type: Case Study

Sponsor: IAdea




Costco’s New Bestseller: 50″ All-In-One Digital Signage Kiosk by IAdea and InFocus, Designed for Small-to-Medium Businesses (SMB)

InFocus offers smart boards for educational, in-class apps, video walls, LED displays, smart TVs and now digital signage. Since IAdea began to solidify its strong position as the high-quality, high-performance media appliance provider, InFocus Display naturally became an esteemed partner for the professional-grade public display segment.

Type: Case Study

Sponsor: IAdea


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FEATURES


10 reasons to attend the 2017 ICX Summit

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

Looking beyond the displays: Digital signage trends part 1

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.

Digital signage 5 for 5: February edition

The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering topics such as the must have technologies for 2017.

Intel webinar zooms in on digital experience management platforms

Customers today rely on a variety of platforms when making purchasing decisions. For companies, the struggle is to deliver the best content to the right channels to grab customers when they are most open. An Intel webinar discussed ways that digital engagement platforms can help this process.

Digital signage will be buzzing this year

2016 was a massive year for the digital signage industry, creating a renewed buzz as we gear up for this year's stellar exhibition. Outdoor digital signage enclosure specialists, Armagard, thinks epic things are in store for the industry this year.

The showroom store and customer experiences

As the showcase location is used to test and validate improved customer experience and engagement, the brand or retailer should assess individual elements of engagement within the overall showcase experience such as integration with physical environment, in-store traffic and other elements.

How shelf-edge technology will transform retail

Fresh technologies such as electronic shelf-edge displays can be used not only to provide vital information, but also to provide valuable, personalized and truly seamless experiences for shoppers.

Digital transformation of business and communications: Part 2

For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the conversation on the digital transformation of business and communications.

Top 5 digital signage technology 'must haves' for 2017

As important as the placement of screens and creation of dynamic content are in the effectiveness and success of in-store digital signage, technology is still the main driver in this industry. Here are the five technologies to keep in mind when discussing the creation of and operational efficiency of a digital signage system.

What to expect at Digital Signage Expo 2017

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place.

Top 5 digital signage stories: December edition

The holidays are over and winter has set in, but digital signage stories don't hibernate during the cold. The top stories last month examined key predictions for the future of digital signage in 2017, retailer strategies and more.

Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

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Retail digital signage is a powerful tool. Digital displays can be used throughout the store for branding, merchandising, promoting specials, and educating or entertaining customers.

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