It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.
There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with customers. And while I don't doubt that voice integration will become much more prominent in the years ahead, as an industry we have some interesting challenges to address.
I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a buffering, stuttering mess.
It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.
In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.
Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.
Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.
Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them on the basis of visual content, presentation and readability to see if they earned my 'I'm lovin' it' seal of approval.
After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could do for airports and the thousands of travelers passing through each day. These uses include wayfinding, information, lost and found and other tools.
Many people think of fans as essential components for cooling heat-generating electronics devices such as digital signage media players. Fans are loud and make devices bigger than they need to be, but they're a necessary evil, right? Wrong!
Imagine you ordered the perfect digital signage system, but when it arrives, the team doesn't install it for you. You can avoid this horror story and many other frightening scenarios by following these five tips.
Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best practices apply.
Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.
More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage successful in restaurants. They relate to communication, the environment and the logistics.
Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key principles to ensure digital signage's success on the big stage.
Only 12 percent of Fortune 500 business from 1955 still existed in 2016. Their creativity, constant innovation and technology-focused mindset is why those companies still thrive today. By studying a company's Digital IQ, we can understand how digital transformations propel both organizations and whole industries forward.
Earlier this week, I saw digital signage near a mall restroom with content I would have happily flushed down the toilet. Lazy content creates useless digital signage.
Digital signage represents one of the most promising technologies for kiosks. Yet the cost remains a prohibitive factor for many companies that potentially have much to gain by improving customer engagement via today's digital capabilities.
Deploying a stunning video wall that stays within your budget can be a stressful, even overwhelming task. So many options, so many potential pitfalls. Here are ten tips to get it up and running.
The emergence of a digital media culture has effectively forced educational institutions to embrace digital signage. Why? To keep-in-touch with audiences that are becoming increasingly hard to reach using traditional methods.