This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.
Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?
Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.
The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this day, it presents a key opportunity for digital menu board innovation and improving customer experience. It's about transparency.
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to create some longtail campaigns based on the customer's feedback.
Thanks to the rise of cloud-based digital signage solutions, you now can add "you can deploy digital signs and information" to McNealy's list of what you can do via the cloud. But should you? What are the pros and cons of on-site vs cloud installations?
As the worlds of digital signage and kiosks continually collide, and the demand for better content grows, one question emerges: Are kiosks the future of digital signage?
Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning.
If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display.
It can be overwhelming visiting a trade show for the first time. Here's what to expect, and how to get the most out of them as a current or potential digital signage end user.
Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and use them to attract audiences, if you follow these five tips.
Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas station digital signage networks as more annoying than helpful. You need to follow a few tactics to keep your digital signage from annoying customers.
It's difficult to find the right collaboration software for your business, unless you follow a few key tips.
Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons from their success.
A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.
Designing a menu that communicates critical menu elements to simplify the customer purchase process isn't easy, but there is a tool that can help; the optimized menu board.
Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. However, new research reveals key insights into customer's preferences with digital signage advertising.