How digital drive thru menu boards can boost QSR sales up to 8 percent

Digital menu boards at the drive thru offer the complete package and an excellent ROI, with QSRs recouping their investment between 9 and 18 months.

10 reasons to attend the 2017 ICX Summit

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

Looking beyond the displays: Digital signage trends, Part 2

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself.

Looking beyond the displays: Digital signage trends part 1

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.

3 ways IT certifications can improve your digital signage career

Obtaining IT certifications in specialty areas like digital signage has several benefits. Certifications can not only help you secure employment, it can help you rise in the ranks of the workforce to become a trusted advisor

Is it time to eliminate the refresh button?

We live in an era of instant gratification, but we still rely on the refresh button to show up to date information. Is it time to switch to a stateful system that delivers real-time data?

LED or LCD: Finding the best video wall solution

For companies interested in jumping into the world of video walls, the biggest question they have to address is whether to use LCD or direct view LED displays.

Not all millennials are the same: Identifying the millennial tribes

Many articles make the mistake of stereotyping millennials either positively or negatively. Marketers using the term miss the mark. Millennials are not a homogeneous group; they have several tribes with different values and concerns.

Designing a reliable future for Ultra-Fine-Pitch LED

While the display performance design and implementation of Ultra-Fine-Pitch is now competitive, there is significant work ahead for manufacturers to realize the vast market potential of these displays.

Avoiding the uncanny valley in digital signage

Holographic displays are cool, except when they drive away visitors with creepy images and robotics. Avoiding the uncanny valley is key for any retailer getting into the field of advanced displays and holograms.

Digital signage will be buzzing this year

2016 was a massive year for the digital signage industry, creating a renewed buzz as we gear up for this year's stellar exhibition. Outdoor digital signage enclosure specialists, Armagard, thinks epic things are in store for the industry this year.

Intel continues to push digital signage innovation

Intel technologies drives 75 percent of the media players and compute engines that drive digital signage and place-based media globally. The company demonstrated its digital signage innovations at NRF.

Digital signage at entertainment venues: What to look for in 2017

Digital signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage in very useful ways. But 2017 will bring about some exciting changes in how signage is deployed in these venues.

The showroom store and customer experiences

As the showcase location is used to test and validate improved customer experience and engagement, the brand or retailer should assess individual elements of engagement within the overall showcase experience such as integration with physical environment, in-store traffic and other elements.

3 self-service lessons for digital signage

The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service world can teach digital signage companies.

How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what and where they eat, and weigh their decisions based on several facets. Digital signage is one way to drive engagement.

Digital transformation of business and communications: Part 2

For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the conversation on the digital transformation of business and communications.

Top 4 keys to look for in touchscreen software

You can have the newest, most cutting-edge touch screen available, but if you don't have the right software running on it, it's not going to do you or your client much good. It's important to understand, then, what you're looking for in a software package when you're coming up with a touch screen-related campaign.

3 touch table mistakes to avoid

Touch tables are finally reaching mainstream audiences in homes, offices and retail. But there's not a lot of conventional wisdom out there on how it can be used effectively. Let's look at three touch table disasters and how to avoid them.

The UK outdoor digital signage market: Where's it heading in 2017?

The outdoor digital signage landscape has shifted in the UK. What's the current state of this market in 2017?

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