Retailers must present creative content to stand out among their competitors. One way they can do this is by leveraging digital displays to effectively promote their brands while attracting the attention of shoppers.
McDonald's recently did a massive $6B digital signage, kiosk makeover. But will this be enough to solve its woes?
Large format displays often get all the attention, but small form factor displays can also make a big impact.
To design and deploy digital menu boards, you must add one cup of content design, 1 tbsp. of animation, a tsp. of preparation and planning, and a custom enclosure. Much like you would with a roux, you must season your signage for flavor.
No matter how robust your digital signage software is, if you don't understand engagement, you're wasting your efforts. Here are a few tips and tricks to help with digital signage engagement.
From spotlighting campus events to showing highlights of Saturday's football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of the latest digital signage technology to communicate quickly and effectively with staff and students.
Retail is one of the biggest markets for digital signage, but that doesn't mean every retailer or supplier uses it correctly.
Display technology has advanced at such a fast pace that collaboration among solution providers has taken on a new level of importance. Innovations in display lighting, video enhancement, biometric identification, anonymous analytics, IoT sensors, AI and other specialties have opened new floodgates, but call for new partnerships
When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn't cheap. So, how do you future proof your digital signage?
For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.
When looking at an opportunity, and for the purposes of this exercise, the opportunity is a large format visual solution, the key to eliminating wasted time and effort is to determine at least two project parameters before starting the design: timeline and budget.
It's official: the Federal Communications Commission is committed to vigorously enforcing its radio frequency equipment rules. This 'vigorous enforcement' includes stepping up prosecution of suspected RF equipment rule violations, as well as substantially increasing fines on suppliers that break those rules.
Before you make the leap into digital signage, you should take into account a few points that will help you start on the right foot out of the gate and ultimately yield the most successful results.
The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.
Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in common… thermal management. Getting temperature control right is the difference between a long-lasting solution and one that fails.
Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?
World of Money will provide a singular source of information for professionals working in businesses that operate within the larger sphere of financial systems as those systems — and the technologies, currencies, payment methods and trends that drive them — continue to evolve
Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are able to identify users.
Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. Retailers, however, can get back on their feet and retain foot traffic by using innovative digital signage.
When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Less than a third of US workers are engaged at work.