The best content is local

The best content is local

Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?

Networld Media Group launches World of Money

Networld Media Group launches World of Money

World of Money will provide a singular source of information for professionals working in businesses that operate within the larger sphere of financial systems as those systems — and the technologies, currencies, payment methods and trends that drive them — continue to evolve

Human imaging tech about to revolutionize digital signage

Human imaging tech about to revolutionize digital signage

Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are able to identify users.

5 ways digital signage can help retailers retain customers

5 ways digital signage can help retailers retain customers

Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. Retailers, however, can get back on their feet and retain foot traffic by using innovative digital signage.

Digital signage shouldn't neglect employee engagement

Digital signage shouldn't neglect employee engagement

When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Less than a third of US workers are engaged at work.

How to deliver dynamic creative content

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset

3 ways airports fly high with digital signage

3 ways airports fly high with digital signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.

9 ways houses of worship can benefit from digital signage

9 ways houses of worship can benefit from digital signage

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a direct result of digital signage. Here's why…

3 ways digital signage can improve communication at the workplace

3 ways digital signage can improve communication at the workplace

It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.

How to measure digital signage ROI

How to measure digital signage ROI

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Digital signage makes FDA compliance easy

Digital signage makes FDA compliance easy

This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.

Will blockchain revolutionize DOOH?

Will blockchain revolutionize DOOH?

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?

6 effective digital signage uses for the parking industry

6 effective digital signage uses for the parking industry

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.

FDA regulations open door for menu board innovation

FDA regulations open door for menu board innovation

The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this day, it presents a key opportunity for digital menu board innovation and improving customer experience. It's about transparency.

4 digital advertising trends to watch

4 digital advertising trends to watch

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.

Avoiding 11 digital signage pitfalls

Avoiding 11 digital signage pitfalls

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.

3 digital signage trends on the forefront

3 digital signage trends on the forefront

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.

Boost digital signage content with audience feedback

Boost digital signage content with audience feedback

You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to create some longtail campaigns based on the customer's feedback.

Cloud-based vs on-site digital signage

Cloud-based vs on-site digital signage

Thanks to the rise of cloud-based digital signage solutions, you now can add "you can deploy digital signs and information" to McNealy's list of what you can do via the cloud. But should you? What are the pros and cons of on-site vs cloud installations?

Are kiosks the future of digital signage?

Are kiosks the future of digital signage?

As the worlds of digital signage and kiosks continually collide, and the demand for better content grows, one question emerges: Are kiosks the future of digital signage?

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Top 5 digital signage stories: June 2018