Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best practices apply.
Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.
More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage successful in restaurants. They relate to communication, the environment and the logistics.
Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key principles to ensure digital signage's success on the big stage.
Only 12 percent of Fortune 500 business from 1955 still existed in 2016. Their creativity, constant innovation and technology-focused mindset is why those companies still thrive today. By studying a company's Digital IQ, we can understand how digital transformations propel both organizations and whole industries forward.
Earlier this week, I saw digital signage near a mall restroom with content I would have happily flushed down the toilet. Lazy content creates useless digital signage.
Digital signage represents one of the most promising technologies for kiosks. Yet the cost remains a prohibitive factor for many companies that potentially have much to gain by improving customer engagement via today's digital capabilities.
Deploying a stunning video wall that stays within your budget can be a stressful, even overwhelming task. So many options, so many potential pitfalls. Here are ten tips to get it up and running.
The emergence of a digital media culture has effectively forced educational institutions to embrace digital signage. Why? To keep-in-touch with audiences that are becoming increasingly hard to reach using traditional methods.
Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital screens become a more common component of kiosks in other environments, interest in digital signage for retail kiosks is increasing.
With restaurants' constantly changing menu offerings, promotions, FDA regulations, and beyond, digital communication is key as it allows restaurants to quickly and easily change or tweak content in real-time.
The ability to deliver power via Ethernet cabling promises to bring about significant changes to the digital signage landscape.
Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the patient, visitor and staff experience.
When consumers purchase big ticket items such as cars, they typically do their research to find out how reliable they are. With LED screens, it can be a bit more difficult. Luckily, there is a handy tool called Mean Time Between Failures that can be used to measure a screen's reliability based on a few traits.
Before you say 'I DOOH', here’s some pre-marriage counseling that will help you marry outdoor digital signage to your business.
As customer demand for sophisticated touch interactivity increases, software and hardware companies working in this field must keep abreast of the technical requirements to support these advanced use cases.
Digital signage isn't just for indoor menus, it is also entering the drive thru. What are the real benefits of digital signage at the drive thru and what are the potential downfalls?
The ongoing LED industry evolution also provides challenges for business decision-makers who are either new to the space or long past their last display update. Three enhancements in particular can make a significant difference in optimizing content for brilliance, precision and expanded engagement.
You dress according to the weather, right? If it's hot, you wear loose fitting clothes. If it rains, you wear a waterproof jacket, maybe. If it snows… well you get the idea. The same principle should apply to your digital drive thru menu network. It needs to be 'dressed' accordingly to survive outdoors.
Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.