Before you say 'I DOOH', here’s some pre-marriage counseling that will help you marry outdoor digital signage to your business.
As customer demand for sophisticated touch interactivity increases, software and hardware companies working in this field must keep abreast of the technical requirements to support these advanced use cases.
Digital signage isn't just for indoor menus, it is also entering the drive thru. What are the real benefits of digital signage at the drive thru and what are the potential downfalls?
The ongoing LED industry evolution also provides challenges for business decision-makers who are either new to the space or long past their last display update. Three enhancements in particular can make a significant difference in optimizing content for brilliance, precision and expanded engagement.
You dress according to the weather, right? If it's hot, you wear loose fitting clothes. If it rains, you wear a waterproof jacket, maybe. If it snows… well you get the idea. The same principle should apply to your digital drive thru menu network. It needs to be 'dressed' accordingly to survive outdoors.
Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.
While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges in consolidating and sharing the information. Unlocking the power of data is key to creating a competitive advantage.
There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. As digital menu boards approach the point of saturation in many restaurants, kiosks represent the next big opportunity for restaurant-based digital signage.
Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.
Video walls are designed to create a big impression, so you need to go big with them or go home.
Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a memorable experience in order to trigger repeat visits. Digital signage is one way to accomplish that.
Are you an advocate of digital signage, but your boss is having none of it? Here are six common questions your CEO will have, and how to answer them.
The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. The most successful organizations will be the ones that recognize the value of putting information at the fingertips of the employees, customers, vendors and partners.
Today's business climate is dominated by companies that embrace technology and data to transform industries.
While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs within their current budget before moving forward.
4K resolution looks good on paper, but does it matter in the long run?
There is no debating the economic benefit of employee engagement. Results include higher productivity, better employee retention, a positive, more creative environment, and generally a better place to work for everyone. So how do you improve employee engagement in your organization? Here is a 5-step guide.
Before any retailer can map out a strategy for a seamless omnichannel customer journey they need to understand its definition, avoid skipping important first steps and establish a strategy well before embarking on the effort.
A lot hinges on choosing a digital signage manufacturer to meet your project's goal. Your job is probably one of them, which is why selecting a digital signage provider is the single biggest challenge facing end-users. It's important to keep five steps in mind when selecting a provider.
Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.