Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?
World of Money will provide a singular source of information for professionals working in businesses that operate within the larger sphere of financial systems as those systems — and the technologies, currencies, payment methods and trends that drive them — continue to evolve
Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are able to identify users.
Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. Retailers, however, can get back on their feet and retain foot traffic by using innovative digital signage.
When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Less than a third of US workers are engaged at work.
Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset
With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.
There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a direct result of digital signage. Here's why…
It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.
Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.
This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.
Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?
Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.
The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this day, it presents a key opportunity for digital menu board innovation and improving customer experience. It's about transparency.
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to create some longtail campaigns based on the customer's feedback.
Thanks to the rise of cloud-based digital signage solutions, you now can add "you can deploy digital signs and information" to McNealy's list of what you can do via the cloud. But should you? What are the pros and cons of on-site vs cloud installations?
As the worlds of digital signage and kiosks continually collide, and the demand for better content grows, one question emerges: Are kiosks the future of digital signage?