4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.

Force sensing offers game changer for touchscreens

Touch interactivity has come a long way in the past few years. But as we wrap up the year and turn our attention to 2017, we'll see a meaningful shift in how people interact with digital kiosks and signage.

5 ways travel and tourism can take advantage of digital signage

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Here are the top five ways we’ve seen digital signage enhance the visitor experience.

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital disruption raising expectations of the automotive industry

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information. We need to improve the measurability of OOH as digital and traditional advertising continue to blend.

Multiple digital signage platform cause headaches in higher ed

A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously across campus. It creates a number of problems for IT and marketing staff.

3 tips to engage retail customers as they wait

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.

Stimulating the human eye: Creating true-to-life displays

In the last 20 years, we have seen massive improvements in resolution, and 8K is on the horizon. The human eye might have a difficult time seeing more value, but it's important to realize that there's stimulation the eye can sense, and it is imperative that we as an industry provide it.

Digital signage brings out the coloring book

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne, Australia. Users were able to color Zentangle patterns found in many coloring books.

Holographic display showcases life-saving 3D printed heart model

The Nicklaus Children's Hospital recently printed a 3D model of a child's heart, which helped the surgeon save her life. The hospital recently deployed a 3D holographic display to celebrate the successful surgery.

Retailers can upsell with digital signage

What can a retail environment create that online competitors such as Amazon cannot? The answer is obvious: an amazing, in-person experience. Video walls offer an unparalleled rich, immersive visual experience.

Looking back: A decade of digital billboards

A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the industry. It's time to take a look at some of these major changes.

The top 3 environmental threats to digital signage

Breakthroughs in display design and content delivery enable signage to be placed virtually anywhere. And while this is great for the industry, integrators must now manage a host of environmental challenges that conspire to cripple these creative new installations.

Digital signage powers corporate communications

Digital signage for corporate communications saves time and money, and makes everything run smoother. You can use ROI triggers to measure results, which is always a good idea, but there are more general ways to determine if your digital signage is effective, and easy fixes if it needs improvement.

Tackling 3 challenges of interactive 4K digital signage

Touch sensors are increasingly being integrated into 4K and other UHD displays to create immersive, interactive viewing experiences. But understanding and knowing how to overcome the common technical hurdles of 4K touch displays is essential for any successful installation.

Digital menu boards: Overhyped or beneficial?

Digital menu boards are a hotly debated topic across food industry forums. The cost to enter is high. There are however, many benefits to making the jump to digital signage in the restaurant industry.

Why are some fine-pitch displays operating like toasters?

Manufacturers are continuing to develop finer pitch displays, but as the size gets smaller, the heat goes up to almost 165 degrees Fahrenheit. So what is happening that the surface of the display is a perfect temperature to cook an over-easy fried egg, and how can we fix it?

3 ways to build a better advertising strategy

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer experience makeover.

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