3 self-service lessons for digital signage

The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service world can teach digital signage companies.

How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what and where they eat, and weigh their decisions based on several facets. Digital signage is one way to drive engagement.

Digital transformation of business and communications: Part 2

For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the conversation on the digital transformation of business and communications.

Top 4 keys to look for in touchscreen software

You can have the newest, most cutting-edge touch screen available, but if you don't have the right software running on it, it's not going to do you or your client much good. It's important to understand, then, what you're looking for in a software package when you're coming up with a touch screen-related campaign.

3 touch table mistakes to avoid

Touch tables are finally reaching mainstream audiences in homes, offices and retail. But there's not a lot of conventional wisdom out there on how it can be used effectively. Let's look at three touch table disasters and how to avoid them.

The UK outdoor digital signage market: Where's it heading in 2017?

The outdoor digital signage landscape has shifted in the UK. What's the current state of this market in 2017?

Digital signage increase customer dwell time, spend for fast casuals

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.

Force sensing offers game changer for touchscreens

Touch interactivity has come a long way in the past few years. But as we wrap up the year and turn our attention to 2017, we'll see a meaningful shift in how people interact with digital kiosks and signage.

5 ways travel and tourism can take advantage of digital signage

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Here are the top five ways we’ve seen digital signage enhance the visitor experience.

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital disruption raising expectations of the automotive industry

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information. We need to improve the measurability of OOH as digital and traditional advertising continue to blend.

Multiple digital signage platform cause headaches in higher ed

A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously across campus. It creates a number of problems for IT and marketing staff.

3 tips to engage retail customers as they wait

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.

Stimulating the human eye: Creating true-to-life displays

In the last 20 years, we have seen massive improvements in resolution, and 8K is on the horizon. The human eye might have a difficult time seeing more value, but it's important to realize that there's stimulation the eye can sense, and it is imperative that we as an industry provide it.

Digital signage brings out the coloring book

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne, Australia. Users were able to color Zentangle patterns found in many coloring books.

Holographic display showcases life-saving 3D printed heart model

The Nicklaus Children's Hospital recently printed a 3D model of a child's heart, which helped the surgeon save her life. The hospital recently deployed a 3D holographic display to celebrate the successful surgery.

Retailers can upsell with digital signage

What can a retail environment create that online competitors such as Amazon cannot? The answer is obvious: an amazing, in-person experience. Video walls offer an unparalleled rich, immersive visual experience.

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