Best Practices for Digital Signage Placement in Fast Casual Restaurants

Digital signage can be a key differentiator for operators in the fast casual segment. Learn how to use it most effectively.

Type: White Paper

Sponsor: NEC Display Solutions




Pei Wei Flavors its Restaurants with NEC Digital Menu Boards

Pei Wei Asian Diner, headquartered in Scottsdale, AZ, replaced static signage with NEC's LCD displays for menu boards and promotional content

Type: Case Study

Sponsor: NEC Display Solutions




Digital Signage in the Restaurant Industry

Digital signage in restaurants can reduce perceived wait time, entertain patrons and decrease paper waste.

Type: Guide

Sponsor: NEC Display Solutions


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FEATURES


How digital drive thru menu boards can boost QSR sales up to 8 percent

Digital menu boards at the drive thru offer the complete package and an excellent ROI, with QSRs recouping their investment between 9 and 18 months.

10 reasons to attend the 2017 ICX Summit

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

Looking beyond the displays: Digital signage trends, Part 2

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself.

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Dunkin' Donuts delivers digital signage customer experience

The donut QSR changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what and where they eat, and weigh their decisions based on several facets. Digital signage is one way to drive engagement.

Digital signage top 7 news stories of 2016

Digital signage is an industry that never sleeps, as the most read news items of 2016 confirms. The top news covered topics from the "Golden Arches" of McDonald's to a major acquisition of Scala by Stratacache.

Digital signage increase customer dwell time, spend for fast casuals

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

Digital signage 5 for 5: November edition

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and restaurants claimed the most clicks.

Webinar: Texas DQ tackles digital signage scaling

Digital signage can provide great benefits to restaurants, but it can be difficult to scale signage as the restaurant grows. Texas DQ presented a webinar on how it kept its digital signage menus up to par.

Webinar addresses restaurant digital signage

The free webinar, 'Pilot Testing Restaurant Digital Signage: the Only Way to Fly,' addresses how to make the most out of your restaurant's digital signage. This webinar will teach you how to identify which pre-deployment questions you need to answer, and deal with other issues.

Top 5 digital signage stories: October edition

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for the last months of the year by reading articles on future trends and predictions for the industry.

Digital menu boards: Overhyped or beneficial?

Digital menu boards are a hotly debated topic across food industry forums. The cost to enter is high. There are however, many benefits to making the jump to digital signage in the restaurant industry.

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Maintaining customer interest often means adding a new item to the menu or running a special promotion every few weeks. In those cases, restaurant operators need to have the ability to change the menu board quickly and seamlessly.

NEC Display Solutions continues to build on its leadership in the restaurant industry, delivering customized, turnkey solutions to local restaurant and nationwide chains alike. Cost effective solutions, highlighted by technology-rich digital displays, are dynamic and flexible in handling a multitude of functions for every aspect of your business – delivering time-scheduled product information and promotions, entertaining customers with interactive music and video, wayfinding, employee training and brand reinforcement.


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