What Content to Put on Your Displays

We have some best practices and a great list of free tools you can use to create your own digital signage content that looks beautiful (without needing a graphic designer). Download chapter eight of the digital signage guide from Skykit now.

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Sponsor: SKYKIT




5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




Video Wall Content: Art versus Information

With the right content choices, video walls can serve as both an art installation and a communicator of the venue’s message.

Type: White Paper

Sponsor: Render Impact


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FEATURES


Crazy Horse rides in with digital signage

The Crazy Horse Memorial, the world's largest mountain carving, recently got a digital signage upgrade with multiple interactive displays. The displays present the rich history of Native Americans and act as virtual tour guides.

Digital signage 5 for 5: January edition

The first month of 2017 is over, and we are already close to the beginning of spring. In January, readers of Digital Signage Today were interested in both the future and the past of digital signage.

Digital signage powers license plates

Digital signage may provide the key to automating fleets of autonomous vehicles through LCD license plates, designed to offer messaging and automate registration and other fees.

Top 5 digital signage stories: December edition

The holidays are over and winter has set in, but digital signage stories don't hibernate during the cold. The top stories last month examined key predictions for the future of digital signage in 2017, retailer strategies and more.

Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Top 5 digital signage stories: October edition

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for the last months of the year by reading articles on future trends and predictions for the industry.

3 ways to build a better advertising strategy

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer experience makeover.

Creating better restaurant experiences with digital signage

A common phrase in retail and other businesses is that, "the customer is always right" or "the customer is king." These statements point to a greater truth that the customer's experience is everything. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.

Digital signage scavenger hunts teach freshmen the ropes

School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on a scavenger hunt to learn the ropes.

3 marketing deployments to get your creative juices flowing

We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but sometimes you need some inspiration. Here are three creative marketing campaigns to help you get that process going.

The digital revolution of business and communications

Digital technology is transforming businesses, especially as the cost of deployments drops. But it can still be a challenge, especially with the initial bill. Jean-Pierre Lacroix, president of Shikatani Lacroix, provided his thoughts on the current status of digital technologies and its future.

Content is king

It is very easy to get swept away by digital signage technology and lose sight of the fact that the success of our industry rests on content. As digital signage networks scale in size however, managing content becomes a challenge.

Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

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Content may be the most important element of any digital signage deployment. Learn more about developing and sourcing digital signage content that gets the attention you want.

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