QuickSpecs: HP LD4745tm 46.96-inch Interactive LED Digital Signage Display

The HP LD4745tm professional-grade, touch DSD in a brand new slim design.

Type: Fact Sheet

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Digital Signage in Retail 101

Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand.

Type: Guide

Sponsor: Mvix




Napoli Restaurants Modernize Promotions with Shuttle Systems

Napoli sought to increase foot traffic into each store and create effective, eco-friendly communication systems to increase customer engagement. Napoli targets its customers by frequently releasing new promotions. But having to constantly change out print signage each time there is...

Type: Case Study

Sponsor: Shuttle, Inc.


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FEATURES


Digital signage drives into Daytona 500

For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation, the International Speedway Corp, owners of Daytona International Speedway, gave its speedway a digital signage makeover to engage with fans.

3 questions on DOOH trends

DOOH continues to be a major force in the digital signage space, as innovators continuously craft hyper localized creative campaigns. Digital Signage Today spoke with Rich Ventura regarding key DOOH trends for 2017.

Anti-smoking digital signage sparks controversy

A Swedish pharmacy ran a DOOH anti smoking campaign, which featured a display that 'coughed' when it detected smoking. The campaign has sparked controversy regarding its methods.

What to expect at Digital Signage Expo 2017

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place.

Digital signage top 7 news stories of 2016

Digital signage is an industry that never sleeps, as the most read news items of 2016 confirms. The top news covered topics from the "Golden Arches" of McDonald's to a major acquisition of Scala by Stratacache.

Top 5 digital signage stories: December edition

The holidays are over and winter has set in, but digital signage stories don't hibernate during the cold. The top stories last month examined key predictions for the future of digital signage in 2017, retailer strategies and more.

Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital signage captures Death Star plans with Rogue One campaign

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to Kaspersky Lab teamed up with Lucasfilm to celebrate the film through digital signage campaigns.

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information. We need to improve the measurability of OOH as digital and traditional advertising continue to blend.

Digital signage 5 for 5: November edition

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and restaurants claimed the most clicks.

Top 5 digital signage stories: October edition

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for the last months of the year by reading articles on future trends and predictions for the industry.

Weatherproofing your digital signage

A rainy day can ruin a picnic or a DOOH campaign. The weather can easily overwhelm an unprepared deployment. You need to keep a few elements in mind to keep the elements from ruining your day.

Lay's brings soccer to life with DOOH augmented reality

Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer themed selfies for a "Cheer of Champions" campaign.

Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

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