Digital Signage: Big Man on Campus and Growing [Infographic]

There's a lot to learn about digital signage in education. The dynamic messaging and information capabilities of the medium offer a plethora of benefits to universities and colleges, from dorm room to the cafeteria, from the classroom to the quad.

Type: Infographic

Sponsor: NEC Display Solutions




Webinar: Get on board with digital signage in transportation

Digital signage is popping up everywhere in transportation applications- from flight information displays at the airport to digital advertisement screens at the bus stop to directional information at the subway station.

Type: Webinar

Sponsor: Peerless-AV




Six Flags Standardizes on Ultra-reliable Comqi Engage to Deliver Targeted Guest Messaging and Promotions

Six Flags runs a media network of screens at its parks that reach guests in ride queues and high traffic areas, using ComQi’s EnGage content management platform. The park operator is now in the process of getting all of its concession menu systems on EnGage.

Type: Case Study

Sponsor: ComQi, Inc.


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FEATURES


Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital signage captures Death Star plans with Rogue One campaign

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to Kaspersky Lab teamed up with Lucasfilm to celebrate the film through digital signage campaigns.

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information. We need to improve the measurability of OOH as digital and traditional advertising continue to blend.

Digital signage 5 for 5: November edition

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and restaurants claimed the most clicks.

Top 5 digital signage stories: October edition

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for the last months of the year by reading articles on future trends and predictions for the industry.

Weatherproofing your digital signage

A rainy day can ruin a picnic or a DOOH campaign. The weather can easily overwhelm an unprepared deployment. You need to keep a few elements in mind to keep the elements from ruining your day.

Lay's brings soccer to life with DOOH augmented reality

Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer themed selfies for a "Cheer of Champions" campaign.

Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

Improvements in outdoor digital signage, menu boards

There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.

Is outdoor digital signage eco-friendly?

Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

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