Talon adds North American head of effectiveness

May 27, 2026

Talon, an independent out of home media agency, has added a new role, North American head of effectiveness, focused on building a unified measurement framework…

What Digital Signage Really Costs Over Five Years

The screen price is the easiest number to compare in a digital signage project—and the least complete one. Across a five-year operating cycle, installation…

SM City Zamboanga Lights Up Mindanao with Record-Scale LED Signage, Powered by CAYIN Technology

CAYIN Technology powers Mindanao's largest LED signage network at SM City Zamboanga. Three SMP-2200 players connect seven displays across the entire mall…

Presented by CAYIN Technology Co., LTD

Broadsign names Manuel Ameneiros as head of Latin America sales

May 22, 2026

Out of home ad tech provider Broadsign has named Manuel Ameneiros as head of Latin America media sales and service.

OOH delivers double performance lift compared to TV

May 21, 2026

Out of home digital advertising delivers twice 2x the performance lift of TV, according to a study from The Out of Home Advertising Association conducted in…

Industrial-Grade LCD, Outdoors: How MWE Builds a 24/7 Digital Signage Stack

This article covers Tier-1 panel sourcing, IP65/IP66-rated enclosures, high-brightness backlights up to 5,000 nits, and the RDM remote monitoring platform …

Firefly integrates with Viooh, expands programmatic capabilities

May 19, 2026

Firefly, a provider of out-of-home advertising, today has integrated with Viooh, a digital out-of-home supply-side platform.

Creative quality plays meaningful role in OOH campaigns

May 18, 2026

Creative quality plays a meaningful role when it comes to out of home campaign performance.

Examining the impact of AI on digital signage, data, DOOH strategies

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

As AI increases the demand for continuous access to high quality datasets, existing attribution and reporting models across digital signage, retail media and…

Ocean Outdoor UK launches Ocean Portal

May 14, 2026

Ocean Outdoor UK has launched its Ocean Portal at London's Battersea Power Station, featuring an entertainment showcase and content produced by Ocean Studio.

BackLite UK debuts addition to Landmark Series

May 14, 2026

BackLite UK, a digital out of home operator, has expanded its large-format outdoor advertising portfolio with The Knightsbridge, a revamped flagship…

OAAA, FBI renew OOH partnership

May 12, 2026

The Out of Home Advertising Association of America has renewed its partnership with the Federal Bureau of Investigation, extending a nationwide program that…

ZetaDisplay awarded DOOH contract with Norway rail operator

May 11, 2026

ZetaDisplay has been awarded a digital out of home contract with Vy Group, Norway's national rail operator to built a passenger experience and media platform…

Talon launches AI-powered programmatic engine

May 8, 2026

Talon, an OOH specialist, has launched Atlas Planner, an AI-powered programmatic engine for more precise and impactful programmatic digital out of home…

Apple, Morgan & Morgan, Vivint lead top OOH advertisers list

May 6, 2026

Apple, Morgan & Morgan and Vivint are the top three out of home advertisers in 2025, respectively, according to data from the Out of Home Advertising…

See What 20 Years of Digital Signage Expertise Looks Like, Live at COMPUTEX 2026

CAYIN Technology exhibits at COMPUTEX 2026, Booth P1202b, Hall 2, 1F, Nangang Exhibition Center, Taipei, June 2-5. Featuring Robustie Solution, Flexie…

Disney, Hulu team on interactive, immersive storefronts

May 1, 2026

Disney+ and Hulu have launched "The Drama You Want," interactive storefront experiences in Manhattan, New York and Santa Monica, California.

Google, Zillow among speakers at OAAA media conference

May 1, 2026

Leaders from Google, Zillow, National Geographic and Purely Elizabeth are among the speakers participating in the upcoming Out of Home Advertising Association…

OAAA, Earth Day partnership celebrates 8th year, $500M in donated OOH inventory

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Participating OAAA member media companies donated public service advertising space as part of more than $500 million in annual donated OOH inventory to support…

BackLite UK expands large-format outdoor ad portfolio

April 29, 2026

BackLite UK, a digital out-of-home operator, has launched The Knightsbridge, the latest addition to the company's Landmark Series, expanding its large-format…