DOOH Advertising News & Media

Cadbury’s Heroes outdoor campaign sets a score record

October 27, 2025

Cadbury's Heroes outdoor advertising campaign achieved a record high score of 5.9 stars on System1's Test Your Ad platform. It is the highest ever outdoor…

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Building DOOH for the Long Term

Download this report to understand how programmatic DOOH meets these new buyer expectations, offering the optimization and attribution capabilities essential…

Presented by Screenverse

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Clear Channel Outdoor, Blood Cancer United team on billboard campaign

October 23, 2025

Clear Channel Outdoor has partnered with Blood Cancer United on an out-of-home campaign highlighting Blood Cancer United's mission and to remind the public…

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Cineplex selling digital media division to Creative Realities

October 23, 2025

Cineplex Inc., a Canadian entertainment and media company, has entered into a definitive agreement to sell its digital place-based media division, Cineplex…

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Clear Channel supports 26th annual Lights On Afterschool rally

October 22, 2025

Clear Channel is supporting the 26th annual Lights On Afterschool rally with a digital billboard campaign on rally day Oct. 23.

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Viooh, iCo Medios forge alliance

October 22, 2025

Viooh, a digital out-of-home supply-side platform, has partnered with iCo Medios, a digital DOOH media company in Colombia, have forged an alliance to enable…

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GroundTruth launches DOOH advertising solution

October 21, 2025

GroundTruth, an ad platform, has launched a digital out-of-home solution powered by an integration with Place Exchange, an independent supply-side platform for…

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Legrand | AV opens headquarters in Minnesota

October 21, 2025

Legrand | AV, which provides audio visual solutions, has opened its new headquarters in Minnetonka, Minnesota.

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Outdoor advertising industry supporting Wildstone founder’s Himalaya climb

October 15, 2025

The outdoor advertising industry is supporting a Himalaya climb by Wildstone Founder and CEO Damian Cox who plans to kick off an ascent of Ama Dalam in Nepal…

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Screenverse acquires Perpetural Media video-first technology

October 13, 2025

Screenverse has acquired key technology assets from Perpetural Media, including the Perpetural prDOOH software platform.

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Pointsmith, AllOver Media form Momentara brand

October 9, 2025

Pointsmith and AllOver Media have formed a new brand, Momentara, which combines national OOH media with tech-enable retail marketing.

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Koddi, ISM partner to simplify retail media buying

October 8, 2025

Koddi, which provides retail and commerce media technology, and In-Store Marketplace, a centralized platform for digital in-store media integration, have…

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How a cold call email sparked a multi-format digital billboard in Times Square

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Discover how Heritage Outdoor Media and ANC flipped out outdated signage on two neighboring buildings and created a commanding advertising platform in New York…

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Criteo launches largest OOH campaign across 5 global markets

October 7, 2025

Criteo has debuted its largest OOH campaign to date, spanning across five global markets.

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GSTV partners with c-store Casey’s on retail media network initiative

October 6, 2025

GSTV and Casey's have teamed up on a branded managed service video solution for enhanced retail media promotions.

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Jolt debuts data platform to measure roadside OOH advertising

October 3, 2025

Jolt has launched a platform, called Spark Intelligence, that provides out-of-home advertisers transparency and accountability and measurability when it comes…

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AI comes to DOOH campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

AI is transforming DOOH campaign planning.

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Wildstone expands Australian billboard portfolio

October 1, 2025

Wildstone has added nine Melbourne, Australia billboard faces to its portfolio. The addition, acquired from High Street Media, brings the total number of…

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