DOOH Advertising News & Media

JCDecaux Sweden launches prDOOH offering

April 23, 2025

JCDecaux Sweden, part of the global JCDecaux network, has launched a programmatic digital out-of-home offering via a partnership with Viooh, a global digital…

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Viooh, Zoom Media UK team up on programmatic footprint in gyms, health clubs

April 22, 2025

Viooh and Zoom Media UK have partnered to expand programmatic DOOH across gyms and health clubs in the U.K.

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Clear Channel Outdoor debuts OOH ad displays via bus fleet

April 18, 2025

Clear Channel Outdoor has debuted large-scale, moving OOH ad displays via the PRU electric bus fleet in Chicago.

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Spectrio debuts RMN Gateway for monetizing digital touchpoints

April 16, 2025

Spectrio has debuted the RMN Gateway that can turn in-store digital signage screen into revenue-generating assets as it connects retailers to the broader…

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Moving Walls makes leadership additions in largest ad regions

April 16, 2025

Moving Walls, an OOH media enterprise software provider, has appointed Manson Chan, in China, and Nick Coston, in the U.S., to the company's global operations.

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Maximizing ad dollars in 2025: Why retailers must align marketing, finance and analytics

by Ben Dutter — Chief Strategy Officer, Power Digital

As digital ad spending continues to climb, the brands that embrace data-driven collaboration between marketing, finance and analytics will be best positioned…

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RockBox renews ad network partnership with UK music venue

April 15, 2025

RockBox, a provider of out-of-home advertising solutions, has renewed its partnership with Academy Music Group in the U.K.

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Veridooh attains security certification

April 14, 2025

Veridooh, which provides independent verification for OOH advertising, has achieved SOC 2 Type 2 certification.

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Deep dive into OOH advertising growth and role of DOOH

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Out of Home advertising hit a revenue landmark in 2024 and DOOH was a prime reason. Ann Bager, president and CEO of the Out of Home Advertising Association of…

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Why digital signage is a key asset for businesses in 2025

by Namrata Kotak — Marketing, AVT

For companies wanting to stay competitive, investing in a simple and effective digital signage solution is a smart move.

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Viooh, MCDecaux launch programmatic DOOH offer in Japan

April 8, 2025

Viooh and MCDecaux, the Japan branch office of JCDecaux, has launched its programmatic DOOH offer in Japan.

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Western Union teams with Vistar Media to build Retail Media Network Across North America, Brazil

April 2, 2025

Vistar Media, a global provider of technology solutions for out-of-home media, has signed an agreement with Western Union to manage and monetize its growing…

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AI-powered media discovery: The future of smarter DOOH advertising

by Gulab Patil — CEO, Lemma

While AI's ability to identify and target audiences with extreme precision is groundbreaking, it is also essential brands remain transparent with consumers…

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Viamedia acquires LocalFactor to transform digital ad operations

March 27, 2025

Viamedia, an independent digital and linear advertising rep firm, has acquired Local Factor, a tech-enabled digital ad company that specializes in omnichannel…

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Wildstone partners with OOH operator to drive growth in Spain

March 27, 2025

Wildstone, Europe's largest owner of OOH assets, has partnered with Alpha Publicidad Exterior, a Spain-based OOH media operator, to drive business growth in…

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Examining the evolution of digital signage

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital Signage Today editor Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft, about innovations in…

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Simplification and scale: The new era of outdoor media

by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOH

Maintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs.

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Lamar Advertising tapped to manage Orlando Sanford Airport advertising

March 18, 2025

Lamar Advertising Company, a leading outdoor advertising firm, has been contracted by Orlando Sanford Airport (SFB) to manage all display advertising at the…

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OOH ad revenue on robust growth path

March 12, 2025

Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…

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Viooh, Turnadon team on nationwide programmatic partnership

March 11, 2025

Global DOOH supply side platform Viooh is collaborating with French advertising network Turnadon on a nationwide programmatic media owner partnership in France.

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