Display Technology

Digital displays part of Atlanta arena, Home Depot partnership

Image: State Farm Arena

November 4, 2026

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The Home Depot's presence will be digital within the Atlanta Hawks & State Farm Arena due toa multi-year agreement between the venue and home improvement retailer that aims to enhance the fan experience.

The Home Depot, which is now the arena's official home improvement partner, will expand its presence with static and digital signage, including the 200-level impact board, LED courtside and concourse-level exposure, according to a press release.

"Bringing together two Atlanta institutions like the Hawks and The Home Depot allows us to continue driving meaningful impact across our city, and we couldn't be more excited to partner with this 'True to Atlanta' brand," Andrew Saltzman, Hawks and State Farm Arena's president of business enterprise and chief commercial officer, said in the release. "From dynamic new fan activations to programs introducing local students to high-demand careers, this partnership will deliver immediate energy and long-term value to our community."