Display Technology

On completes AV integration at Brazil art space

Image: ON

November 4, 2026

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On Creative Visual Technology has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space.

The 2,700-square-meter venue is located within Conjunto Nacional, a landmark modernist mixed-use complex on Avenida Paulista in São Paulo, according to a press release.

The Lab features an extensive audiovisual platform that combines 29 1DLP WUXGA projectors across two immersive projection rooms, an 84-square-meter transparent LED façade, an 8,352-point 3D LED sculpture and a mirrored infinity room as well as digital signage and AV systems for corporate spaces. The platform can be reconfigured for exhibitions, digital art, performances and corporate events.

As the venue's official audiovisual technology partner, On was responsible for the technical AV and signal-distribution design, equipment specification and supply, installation, programming, calibration and commissioning. The company also operates the systems each day.

Five suspended 65-inch professional 4K displays above the ticketing area provide information through the Foyosi digital signage platform.

A separate space, On Meet, is an immersive meeting room equipped with two projected walls and dedicated software for displaying large-scale imagery.

"Delivering a project of such technical and artistic complexity within such a tight timeframe, without compromising quality or visual impact, is a major source of pride for us," Hugo Rodrigues, CEO of On Creative Visual Tech Provider, said in the release. "On was involved from the initial concept, before the final contract was signed, and remains responsible for the venue's daily technical operation. As its technology partner, we helped shape many of the technical decisions that now define the Nubank Arte Lab experience."