Digital Signage Solutions realized they had a growth opportunity: to bring dynamic digital signage to their customers. Being a tradition print sign company, they turned to Shuttle Computer Group for help.
Retailers must present creative content to stand out among their competitors. One way they can do this is by leveraging digital displays to effectively promote their brands while attracting the attention of shoppers.
Display technology has advanced at such a fast pace that collaboration among solution providers has taken on a new level of importance. Innovations in display lighting, video enhancement, biometric identification, anonymous analytics, IoT sensors, AI and other specialties have opened new floodgates, but call for new partnerships
When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn't cheap. So, how do you future proof your digital signage?
McDonald's Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert's dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up zones.
It's official: the Federal Communications Commission is committed to vigorously enforcing its radio frequency equipment rules. This 'vigorous enforcement' includes stepping up prosecution of suspected RF equipment rule violations, as well as substantially increasing fines on suppliers that break those rules.
We have now past the middle point of 2018, and Digital Signage Today has not slowed down its constant stream of content on innovative deployments and trends. Readers earlier this year had their eyes on major trends in advertising, AI, IoT and deployments from major brands including Coca Cola and McDonald's.
Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in common… thermal management. Getting temperature control right is the difference between a long-lasting solution and one that fails.
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.