Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.
This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the Restaurant Franchising and Innovation Summit, panelists discussed how to get your restaurant tech ready.
It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few questions, however, you can gain an overall idea of whether you are ready to make the jump.
Given the mainstream adoption of touch control available on consumer devices, it's no surprise that a feature like force (or pressure) sensitivity is increasingly common on larger touchscreens used in kiosks, touch tables and interactive video walls.