OAAA center of excellence aims to make OOH easier to buy, integrate

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The Out of Home Advertising Association of America has launched a programmatic and automation center to make digital out-of-home media easier to buy and integrate.

Public health at the point of care: How place-based DOOH drives action in clinics, senior centers

by Cody Cagnina — Managing Director, PlaceBased Media

Health departments, health systems and community organizations are all asking how to reach people who don't respond to broad-reach media. Place-based DOOH in clinics and senior centers answers part of that by meeting people in the rooms where health decisions already happen.

Uniguest, Extreme Networks join forces to simplify digital signage deployments

Uniguest, which provides digital engagement technology, has joined forces with Extreme Networks, an AI-powered automation for networking provider, to simplify…

Digital Out of Home Advertising & Media (DOOH)

Digital out-of-home (DOOH) advertising growth is accelerating due to lower costs and innovations. This Topic Center is for advertising agencies and brand marketers who want to get the most out of DOOH media buys.