Texas transit agency taps Clear Channel Outdoor to update, expand ad program
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
CapMetro, a Texas-based transit agency, will be immersed in modernizing and expanding its advertising program in Austin and Central Texas as part of a multi-year contract with Clear Channel Outdoor.
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Screenverse leaders share insight on DOOH buying strategy
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In this episode of the CX Innovators podcast David Weinfeld, co-founder and CEO at Screenverse, and Montana Accavallo, senior vice president of programmatic and client strategy at Screenverse, share insight on what DOOH premium buyers are looking for and how those expectations are shaping which networks win repeat, high-value spend.
Nanolumens, Ford AV team on “Oculus” LED installation at Houston airport
Nanolumens and Ford AV have created a 220-foot custom curved LED installation called "Oculus" at George Bush Intercontinental Airport's Terminal E.
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Digital Out of Home Advertising & Media (DOOH)
Digital out-of-home (DOOH) advertising growth is accelerating due to lower costs and innovations. This Topic Center is for advertising agencies and brand marketers who want to get the most out of DOOH media buys.
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