How to deliver dynamic creative content

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset

Features


AUO acquires ComQi to address market demands

AUO acquires ComQi to address market demands

A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.

Digital signage 5 for 5: May 2018

Digital signage 5 for 5: May 2018

We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.

9 ways houses of worship can benefit from digital signage

9 ways houses of worship can benefit from digital signage

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a direct result of digital signage. Here's why…

3 ways digital signage can improve communication at the workplace

3 ways digital signage can improve communication at the workplace

It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.

Smart cities deliver improved quality of life

Smart cities deliver improved quality of life

Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents. Services such as these aren't just boosting Wi-Fi, they are also delivering improved quality of life.

How to measure digital signage ROI

How to measure digital signage ROI

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Cannabis dispensaries get the munchies with POS-integrated menu boards

Cannabis dispensaries get the munchies with POS-integrated menu boards

Marijuana dispensaries are starting to use digital menu boards in greater numbers. One solution lets them integrate their POS system with menu boards to keep the inventory fresh and inform customers.

Digital signage makes FDA compliance easy

Digital signage makes FDA compliance easy

This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.

3 key digital signage tips for restaurants

3 key digital signage tips for restaurants

Many restaurants are embracing digital signage, whether due to upcoming FDA regulations or a desire to boost customer experience. At the Restaurant Franchising and Innovation Summit, multiple panels addressed digital signage and how best to utilize it.

Will blockchain revolutionize DOOH?

Will blockchain revolutionize DOOH?

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?

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Resources


Pro AV/Digital Signage: Hotel/Hospitality Opportunity Cheat Sheet

Pro AV/Digital Signage: Hotel/Hospitality Opportunity Cheat Sheet

Sprawling facilities and a variety of departments (e.g., restaurants, events, spa) with unique needs create exciting pro AV/digital signage opportunities in the hospitality vertical.

Type: Infographic

Sponsor: Ingram Micro ProAV/Digital Signage Business Unit


Make Your Customers' Pro AV Goals a Reality

Make Your Customers' Pro AV Goals a Reality

In the pro AV space, a wide range of technologies is enabling customers in every vertical to enjoy benefits such as increased ad sales and brand awareness, improved customer service, and reduced costs.

Type: White Paper

Sponsor: Ingram Micro ProAV/Digital Signage Business Unit


LED vs. LCD

LED vs. LCD

Know the difference between LED Displays and LCDs through this informative white paper courtesy of Inewvation International.

Type: White Paper

Sponsor: Inewvation International


Case Study - 64 screen video wall running on just 1PC!

Case Study - 64 screen video wall running on just 1PC!

Three amazing digital signage deployments showcasing unique video walls  

Type: Case Study

Sponsor: Userful Corporation


Enhancing the Customer Experience with Self-Ordering Kiosks

Enhancing the Customer Experience with Self-Ordering Kiosks

Self-ordering kiosks are becoming more prevalent in quick service restaurants for their easy access menus that ensure prompt order processing at peak times. They increase the overall speed of service and improve the customer experience and satisfaction.

Type: Case Study

Sponsor: Advantech


Build YOUR Bottom Line with Digital Signage and Additional Services

Build YOUR Bottom Line with Digital Signage and Additional Services

All too often, digital signage resellers leave money on the table by not providing these value-added offerings to their clients. Read on to learn about opportunities that could transform your business.

Type: White Paper

Sponsor: Almo Professional A/V


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How to deliver dynamic creative content