OOH evolving from placement to participation

by Adam Cohen — CEO, Stic Solutions Inc

The definition of OOH is expanding. The physical world is now becoming an active, participatory environment where people, movement, and culture intersect.

Shopping plaza taps Red Dot Digital Media for kiosk displays, wayfinding capabilities

The Waikiki Shopping Plaza Teams has tapped Red Dot Digital Media, a specialty integrator in the digital signage industry, to deploy an interactive wayfinding…

Digital Out of Home Advertising & Media (DOOH)

Digital out-of-home (DOOH) advertising growth is accelerating due to lower costs and innovations. This Topic Center is for advertising agencies and brand marketers who want to get the most out of DOOH media buys.