How digital drive thru menu boards can boost QSR sales up to 8 percent

Digital menu boards at the drive thru offer the complete package and an excellent ROI, with QSRs recouping their investment between 9 and 18 months.

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Measuring ROI for digital signage

It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to determine how you are going to measure ROI. Rich Ventura, vice president of business development and solutions at NEC Display Solutions, offered key tactics for determining ROI.

Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

Strategy, not content, is the key to corporate communication

Corporate communication has typically been the "redheaded stepchild" of the digital signage world, but now it's coming into its own. However, there are still barriers to overcome, such as the idea that "content is king." Jude Carter of the Marlin Company believes "strategy eats content for breakfast."

Looking beyond the displays: Digital signage trends, Part 2

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself.

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

Looking beyond the displays: Digital signage trends part 1

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.

3 ways IT certifications can improve your digital signage career

Obtaining IT certifications in specialty areas like digital signage has several benefits. Certifications can not only help you secure employment, it can help you rise in the ranks of the workforce to become a trusted advisor

Is it time to eliminate the refresh button?

We live in an era of instant gratification, but we still rely on the refresh button to show up to date information. Is it time to switch to a stateful system that delivers real-time data?

Digital signage 5 for 5: February edition

The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering topics such as the must have technologies for 2017.

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[WEBINAR] The Do's and Don'ts of Content Design

Whether you’re rolling out a digital signage system for the first time or just refreshing your content, learn the best practices to make your project a success in this webinar. Download now!

Type: Webinar

Sponsor: Omnivex




Digital Signage Trends You Should Know

You don’t want to put money behind something that will fade tomorrow, you want to put money into a trend that is in the early stages of lifting user experience and buyer behavior to the next level so you can have a competitive advantage. Download chapter ten of the digital signage guide from Skykit now.

Type: Mini-Guide

Sponsor: Skykit




10 Facts About Digital Signage

10 Facts About Digital Signage Worth Keeping in Mind

Type: Infographic

Sponsor: Viewneo




viewneo Active App Brings Exhibition Visitors in Motion at the DSE in Las Vegas

Gamification gains more and more importance when it comes to employee motivation. The new viewneo Active app meets this development and brings Fitbit Challenges from the app to the big screens for the first time

Type: Case Study

Sponsor: Viewneo




Beyond Touch: Options for Interactivity

Although touch is the prime medium for interaction with digital displays, it’s far from the only one. These 12 methods for interactivity can work in partnership with touch to create an unparalleled user experience.

Type: White Paper

Sponsor: IntuiLab




Daytona International Speedway

Peerless-AV® becomes DAYTONA technology platform partner, providing over 700 outdoor displays to Daytona International Speedway® making it the world’s largest deployment of outdoor displays in history.

Type: Case Study

Sponsor: Peerless-AV


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