Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

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Strategy, not content, is the key to corporate communication

Corporate communication has typically been the "redheaded stepchild" of the digital signage world, but now it's coming into its own. However, there are still barriers to overcome, such as the idea that "content is king." Jude Carter of the Marlin Company believes "strategy eats content for breakfast."

Looking beyond the displays: Digital signage trends, Part 2

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself.

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

Looking beyond the displays: Digital signage trends part 1

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.

3 ways IT certifications can improve your digital signage career

Obtaining IT certifications in specialty areas like digital signage has several benefits. Certifications can not only help you secure employment, it can help you rise in the ranks of the workforce to become a trusted advisor

Is it time to eliminate the refresh button?

We live in an era of instant gratification, but we still rely on the refresh button to show up to date information. Is it time to switch to a stateful system that delivers real-time data?

Digital signage 5 for 5: February edition

The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering topics such as the must have technologies for 2017.

Dunkin' Donuts delivers digital signage customer experience

The donut QSR changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

LED or LCD: Finding the best video wall solution

For companies interested in jumping into the world of video walls, the biggest question they have to address is whether to use LCD or direct view LED displays.

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[WEBINAR] Reaching Shoppers in the Moments that Matter

In this webinar, presenters discuss the best ways to implement digital experience platforms. Download now!

Type: Webinar

Sponsor: Intel Corporation




The Optical Performance Score for Outdoor Displays

How will a display marketed for outdoor use actually perform when it is taken outside?

Type: White Paper

Sponsor: LG-MRI




Daytona International Speedway

Peerless-AV® becomes DAYTONA technology platform partner, providing over 700 outdoor displays to Daytona International Speedway® making it the world’s largest deployment of outdoor displays in history.

Type: Case Study

Sponsor: Peerless-AV




[LIVE WEBINAR] The Do's and Don'ts of Content Design

Date: April 25, 2017 | Time: 2:00 PM EDT | Duration: 1 hour | Whether you’re rolling out a digital signage system for the first time or just refreshing your content, learn the best practices to make your project a success in this webinar. Sign up now!

Type: Webinar

Sponsor: Omnivex




Digital Signage in Industry

Digital Signage is a powerful lever for communication which uses information technology, the Internet of Things and smart devices (screens, networks, content servers).

Type: White Paper

Sponsor: Advantech




Digital Signage Trends You Should Know

You don’t want to put money behind something that will fade tomorrow, you want to put money into a trend that is in the early stages of lifting user experience and buyer behavior to the next level so you can have a competitive advantage. Download chapter ten of the digital signage guide from Skykit now.

Type: Mini-Guide

Sponsor: Skykit


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