OAAA center of excellence aims to make OOH easier to buy, integrate

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The Out of Home Advertising Association of America has launched a programmatic and automation center to make digital out-of-home media easier to buy and integrate.

Public health at the point of care: How place-based DOOH drives action in clinics, senior centers

by Cody Cagnina — Managing Director, PlaceBased Media

Health departments, health systems and community organizations are all asking how to reach people who don't respond to broad-reach media. Place-based DOOH in clinics and senior centers answers part of that by meeting people in the rooms where health decisions already happen.

ElysiumLED intro outdoor LED display series

ElysiumLED has debuted its CORE Outdoor, a fine-pitch direct-view LED series built to hold image detail in direct daylight and exposed conditions.

Restaurant Digital Signage

Digital signage can empower restaurants through a variety of tools ranging from digital menu boards to queue management to entertainment and advertising.