Texas transit agency taps Clear Channel Outdoor to update, expand ad program
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
CapMetro, a Texas-based transit agency, will be immersed in modernizing and expanding its advertising program in Austin and Central Texas as part of a multi-year contract with Clear Channel Outdoor.
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Are VR headsets bound for the dustbin?
People try VR because they want immersive experiences. It isn’t that VR that failed — the headset experiment failed because as a delivery system it extracted too high a price from the user.
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OOH ad spend increasing but barriers remain for deeper investment
Over half, 59%, of marketers are planning to increase OOH budgets but most are still allocating less than 5% of total media budgets to the digital channel.
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Digital Signage Hardware
From screens and projectors to mounts and cables - here you'll find the latest news and information on digital signage hardware.
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