3 future trends set to change the digital signage landscape

3 future trends set to change the digital signage landscape

The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise.'

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Top 5 stories December 2017: Star Wars dominates

Top 5 stories December 2017: Star Wars dominates

Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.

3 digital signage resolutions for 2018

3 digital signage resolutions for 2018

In 2018, you're stuck in days gone by if you're not incorporating digital signage on your property. As the year begins, it's time to make some digital signage resolutions.

3 ways to keep digital signage software within your budget

3 ways to keep digital signage software within your budget

It can be difficult to save money on digital signage. By following these three tips, you can help ensure the software side of the package doesn't break your budget.

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Top 5 blogs of 2017

Top 5 blogs of 2017

We are nearing the end of 2017, and it has certainly been a crazy year for digital signage, as the industry continually produces better and better hardware and software. Our bloggers on Digital Signage Today had plenty to say about the industry on topics ranging from pricing to future market trends.

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation offers a key lesson for brands: engage your customers in a conversation before the Death Star blows up.

Uncovering the hidden costs of PC-based digital signage

Uncovering the hidden costs of PC-based digital signage

Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.

Making digital signage work for the holidays

Making digital signage work for the holidays

In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage customers and inform employees.

AI opens doors for digital signage

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.

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[INFOGRAPHIC] Digital Signage Makes Way for 4K

[INFOGRAPHIC] Digital Signage Makes Way for 4K

4K display technology in the digital signage arena is poised to take off. Learn why here:

Type: Infographic

Sponsor: Almo Professional A/V


Interactive Trade Show Exhibits: Decrease Production Time and Cost while Increasing Interactivity

Interactive Trade Show Exhibits: Decrease Production Time and Cost while Increasing Interactivity

2 Fish Company was enlisted by Yanfeng Automotive Interiors to pursue an ambitious project: the construction of an interactive touch screen system as part of a massive trade show booth for the 2017 North American International Auto Show.

Type: Case Study

Sponsor: IntuiLab


Models Own Engage Customers and Enhance its Retail Presence by Using Signagelive Digital Signage Screens

Models Own Engage Customers and Enhance its Retail Presence by Using Signagelive Digital Signage Screens

Cosmetics brand, Models Own, wanted to utilize the benefits of digital signage, such as great visual impact and the ability to increase footfall in the store, to engage their teenage market customers even further.

Type: Case Study

Sponsor: IAdea


[LIVE WEBINAR] Emerging Technologies: Breaking through the hype

[LIVE WEBINAR] Emerging Technologies: Breaking through the hype

Date: January 30, 2018 | Time: 1:00 PM EST | Duration: 60 Minutes | In this webinar, Omnivex Corporation and Digital Signage Today will explore emerging technologies and the discuss the impact of each on communication. Register now!

Type: Webinar

Sponsor: Omnivex


McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities

McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities

Seeking a more effective way to connect with this captive audience for the 10-12 minutes it takes to shuttle between the airport and Rent-A-Car Center, McCarran officials turned to its media partner and agency of record, Lamar Airport Advertising.

Type: Case Study

Sponsor: BrightSign


BrightSign Helps Vegas EXP Deliver Interactive Shopping Experiences on the Las Vegas Strip

BrightSign Helps Vegas EXP Deliver Interactive Shopping Experiences on the Las Vegas Strip

Vegas EXP is a new 3,200-square-foot retail store located in the Grand Bazaar Shops on the Las Vegas Strip. And while Vegas EXP sells much of the merchandise you’d expect to see in a retail establishment on the Strip, what sets the store apart is how it sells to customers.

Type: Case Study

Sponsor: BrightSign


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3 future trends set to change the digital signage landscape