Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, digital signage is easier than ever to handle. Here's why.
With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need it.
McDonald's digital signage makeover and a digital signage sink solution dominated headlines for August 2018 on Digital Signage Today. The restaurant giant McDonald's recently invested billions of dollars into major technological upgrades with kiosks, digital signage, menu boards and more.
Shark attacks are fairly rare, as they accounted for only 439 deaths between 1958 and 2016. However, shark attacks still make for exciting movies. One shark attack movie, 'The Meg' recently promoted its movie with virtual shark attacks at an Australian railway station.
McDonald's Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert's dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up zones.
With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces, including major transportation hubs. These devices are improving quality of life, but cybersecurity and privacy concerns remain.
One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.
Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July covered topics such as augmented reality bus shelters delivering romance and human imaging technology revolutionizing analytics.
Taco Bell's digital journey boasts a clever and concise name: All Access. But its definition and reach defy its moniker as it's about giving guests at its 6,875 restaurants an all-access pass to the brand.
We have now past the middle point of 2018, and Digital Signage Today has not slowed down its constant stream of content on innovative deployments and trends. Readers earlier this year had their eyes on major trends in advertising, AI, IoT and deployments from major brands including Coca Cola and McDonald's.
Interactive whiteboards are used for collaborative planning by businesses and organizations. And as collaborative work places have increased, interactive whiteboard technology is finding additional uses.
Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI.
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
Many companies are beginning to utilize cloud-based content management solutions to manage their digital signage content. In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout.
Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to upgrade, such as WFMZ, based in Allentown, Pennsylvania.
Given the customer benefits that kiosks and digital signage can deliver for retailers, the challenges that oftentimes accompany these deployments are an acceptable cost. That was the verdict of a pair of retail decision-makers who shared their experiences introducing kiosks and digital signage solutions during the ICX Summit in Dallas.
It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.
Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents
One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.
A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.