Measuring ROI for digital signage

It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to determine how you are going to measure ROI. Rich Ventura, vice president of business development and solutions at NEC Display Solutions, offered key tactics for determining ROI.

Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

Digital signage content as a service delivers millennial customer experience

Digital signage is a booming business. This strong growth can be attributed to digital signage's effectiveness in maximizing the consumer experience – particularly when it comes to shoppers like millennials who appreciate technology-driven interactions.

Strategy, not content, is the key to corporate communication

Corporate communication has typically been the "redheaded stepchild" of the digital signage world, but now it's coming into its own. However, there are still barriers to overcome, such as the idea that "content is king." Jude Carter of the Marlin Company believes "strategy eats content for breakfast."

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

Digital signage 5 for 5: February edition

The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering topics such as the must have technologies for 2017.

Dunkin' Donuts delivers digital signage customer experience

The donut QSR changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

Intel webinar zooms in on digital experience management platforms

Customers today rely on a variety of platforms when making purchasing decisions. For companies, the struggle is to deliver the best content to the right channels to grab customers when they are most open. An Intel webinar discussed ways that digital engagement platforms can help this process.

ICX Association leader talks trends, innovations and goals

Christopher Hall, ICX Association director, gives his perspective on customer experience trends, association goals and what's on the agenda for the upcoming ICX Summit.

Digital signage drives into Daytona 500

For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation, the International Speedway Corp, owners of Daytona International Speedway, gave its speedway a digital signage makeover to engage with fans.

How shelf-edge technology will transform retail

Fresh technologies such as electronic shelf-edge displays can be used not only to provide vital information, but also to provide valuable, personalized and truly seamless experiences for shoppers.

Crazy Horse rides in with digital signage

The Crazy Horse Memorial, the world's largest mountain carving, recently got a digital signage upgrade with multiple interactive displays. The displays present the rich history of Native Americans and act as virtual tour guides.

3 questions on DOOH trends

DOOH continues to be a major force in the digital signage space, as innovators continuously craft hyper localized creative campaigns. Digital Signage Today spoke with Rich Ventura regarding key DOOH trends for 2017.

Digital signage 5 for 5: January edition

The first month of 2017 is over, and we are already close to the beginning of spring. In January, readers of Digital Signage Today were interested in both the future and the past of digital signage.

Anti-smoking digital signage sparks controversy

A Swedish pharmacy ran a DOOH anti smoking campaign, which featured a display that 'coughed' when it detected smoking. The campaign has sparked controversy regarding its methods.

Digital signage powers license plates

Digital signage may provide the key to automating fleets of autonomous vehicles through LCD license plates, designed to offer messaging and automate registration and other fees.

Top 5 digital signage technology 'must haves' for 2017

As important as the placement of screens and creation of dynamic content are in the effectiveness and success of in-store digital signage, technology is still the main driver in this industry. Here are the five technologies to keep in mind when discussing the creation of and operational efficiency of a digital signage system.

How outdoor digital signage can last the winter

Overlooking the smallest detail can have a devastating impact on your digital signage investment, especially when it is being exposed to winter weather. There are a number of considerations to make that will allow your outdoor kiosk or display to survive.

What to expect at Digital Signage Expo 2017

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place.

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