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ZetaDisplay awarded DOOH contract with Norway rail operator

Photo: ZetaDisplay

May 11, 2026

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ZetaDisplay has been awarded a digital out of home contract with Vy Group, Norway's national rail operator to built a passenger experience and media platform across the train network.

The agreement will see ZetaDisplay deliver a full-service, end-to-end solution powered by its proprietary Engage Suite CMS, according to a press release. This includes the deployment of approximately 1,400 digital displays across 135 trains operating in the Western and Eastern part of Norway, including the Oslo region.

The rollout will introduce a fully integrated onboard communication and media platform, combining real-time passenger information with dynamic commercial content to enhance the overall travel experience.

At the same time, it establishes a new onboard retail and commerce media network, enabling Vy to unlock additional revenue streams through targeted advertising.

The platform includes customized features tailored for transport and DOOH environments. The network will support advanced media capabilities, including programmatic DOOH and dynamic campaign execution.

Advertisers will be able to target audiences based on real-time data such as the GPS location of each train, enabling contextual messaging aligned to proximity to specific stores, destinations or environments, delivering highly relevant, location-based advertising opportunities.

The installation includes custom-designed 32" onboard displays, developed in collaboration with ZetaDisplay's manufacturing partner Kuori. The displays will be housed within an aluminium enclosure.

"This is a landmark agreement for ZetaDisplay and a significant milestone in our transport media and DOOH strategy. By combining real-time passenger communication with advanced media and programmatic capabilities, we are transforming onboard environments into connected, data-driven platforms that enhance the passenger experience while creating new commercial opportunities for operators like Vy," Ola Sæverås, chief business officer at ZetaDisplay, said in the release.