ZetaDisplay boosts European footprint

ZetaDisplay is strengthening its European footprint with an expanded commercial presence in Iberia.

It has appointed Álvaro Morales as country manager for Spain and Portugal to accelerate the company's growth and strengthen its full-service digital signage and retail media offering across the region, according to a press release.

Álvaro will lead business development across both markets, bringing extensive experience in the digital signage industry, including his previous role at Scala, formerly part of Stratacache.

"Iberia is an important market for ZetaDisplay and a natural next step in our European growth strategy. Digital signage is already well established in the region, and we see significant potential to build on this foundation as retailers increasingly recognise the commercial opportunities of in-store retail media," Daniel Nergård, CEO of ZetaDisplay, said in the release.