Display Technology

Ocean Outdoor UK debuts Ocean Portal offering immersive, walk-in experience

Photo: Ocean Outdoor UK

April 29, 2026

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Ocean Outdoor UK has debuted the Ocean Portal, which can transform high traffic indoor environments into immersive, walk-in experiences.

The portal is fully LED-based, guaranteeing significantly higher brightness and image quality.

The portal was developed by Ocean Studio and Ocean Labs and is launching at the London Battersea Power Station in the U.K., according to a press release. The experience includes an interactive game, with audio, which challenges players to jump from floating ice melts before they melt.

Measuring 4.5 meters wide x 3 meters high, the freestanding half cube stage is composed of five high definition LED screens — three interior including the floor and two on the exterior.

The portal is equipped with Ocean Labs technology, including real-time motion tracking and mixed reality, and features Ocean Studio's 3D DeepScreen capability. It is powered by high performance gaming and film industry hardware including Unreal Engine and Unity.

The portal can be booked either as an exclusive, custom-built installation for a single activation, or as part of a curated tour concept, allowing multiple advertisers to share scheduled time slots at a single high footfall location.

Using LiDAR technology and structured light cameras, audiences can interact with the content displayed in real time. Integrated sensors track movement, allowing brands to respond dynamically to both in real time. Integrated sensors track movement, allowing brands to respond dynamically to both individual gestures and group responses. Data from these interactions can be used for analysis and brand learnings, while the on-screen content can be extended across social media as part of integrated campaigns.

"Ocean Portal redefines DOOH as we know it. It's a cornerstone of our evolving innovation program to design and develop big experiential environments that serve as programmable stages. Rather than asking audiences to stop and look, the portal invites them to step inside, becoming active participants. For brands, it's a flexible, fully mobile experience zone which integrates premium screen inventory, physical space and real-time virtual production into a single, hybrid offering," Ocean Outdoor UK CEO Nick Shaw said in the release.