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Ocean Outdoor UK launches Ocean Portal

Photo: Ocean Outdoor UK

May 14, 2026

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Ocean Outdoor UK has launched its Ocean Portal at London's Battersea Power Station, featuring an entertainment showcase and content produced by Ocean Studio. It includes an interactive game with audio.

Developed by Ocean Studio and Ocean Labs, the portal transforms high-footfall indoor environments into immersive, walk-in experiences, placing audiences at the center of the story, according to a press release.

Measuring 4.5 meters wide by 3 meters high, the freestanding half cube stage is composed of five high definition LED screens — three interior including the floor and two on the exterior. The portal features Ocean Studio's 3D DeepScreen capability.

Brands and agencies can book the Portal either as an exclusive, custom-built installation for a single activation or as part of a curated tour concept.

Using LiDAR technology and structured light cameras, audiences can interact with the content displayed in real time. Integrated sensors track movement, allowing brands to respond dynamically to both individual gestures and group responses. Data from these interactions can be used for analysis and brand learning, while the on-screen content can be extended across social media as part of integrated campaigns.

"Ocean Portal redefines DOOH as we know it. It's a cornerstone of our evolving innovation program to design and develop big experiential environments that serve as programmable stages. Rather than asking audiences to stop and look, the Portal invites them to step inside, becoming active participants. For brands, it's a flexible, fully mobile experience zone which integrates premium screen inventory, physical space and real-time virtual production into a single, hybrid offering," Ocean Outdoor UK CEO Nick Shaw said in the release.