Display Technology

Waterfront Miami resort deploys LED, LCD video experience

Photo: SNA Displays

September 28, 2026

Summarize with

SNA Displays partnered with real estate developer Property Markets Group to build a video experience for the sales gallery of the Delano Residences & Hotel in Miami, Florida. The resort overlooking Biscayne Bay and South Beach will include more than 400 condominiums and is now offering a highly immersive virtual tour for prospective buyers, according to a press release.

The sales gallery features an integrated array of LED and LCD video solutions designed to enhance the experience and immerse potential buyers in the vision for the development. The highlight is the observation experience, a room outfitted with LED video on all walls and the floor, capable of fully immersing visitors in content-driven alternate realities.

At an instant, visitors can experience various points of view; for example, the inside of an available property, an elevator ride to another floor, the fitness center's layout, or a bird's-eye view of Miami. Each 1.5 mm Brilliant Interior wall measures approximately 7 foot by 9 inches tall x 14 foot and 9 inches wide (1,512 x 4,500 pixels), minus a three-foot gap for the entrance. The LED floor, a 2.5 mm Bold Interior display, measures approximately 14 foot by 9 inches x 14 foot and 9 inches (1,800 x 1,800).

"Working with the SNA team was the best tech experience we have had as a firm," Ryan Shear, managing partner for PMG, said in the release. "They executed our vision seamlessly and delivered on time and on budget. We are very fortunate to have them as a resource and partner in this space."

A 1.5 mm dvLED "balcony" display is integrated into the wall of an apartment showroom to provide realistic views from multiple vantage points throughout the Delano skyrise. The screen measures approximately 10 foot tall x 24 foot by 7 inches wide (1,944 x 4,807). The video network includes a screen in the demonstration center that shows interactive 3D models using photogrammetric city data. Using a tablet controller, clients can explore details such as building renderings, the surrounding area, expected views, amenities, media, and other key project details.

The software was created by SmartPixel, a real estate-focused experiential company that creates immersive visualization sales tools. The 1.5 mm sales gallery screen measures 11 foot tall x 19 foot and 8 inches wide (2,160 x 3,840). In the sales center's reception area, SNA Displays provided an LED video wall and worked with TSI Touch to integrate a dozen LCD screens of various sizes into the wall in a mosaic pattern.

"What PMG has created at the Delano Miami Sales Center represents the future of interactive real estate sales," Jake Indyk, senior director of investment strategy at SNA Displays, said in the release. "Combining advanced modeling tools with high-end LED video technology and a fully immersive space helps real estate developers explore creative possibilities they may not have even known existed."