EV Charging Stations Offers Digital Signage Opportunities

The sale of electric vehicles is expected to skyrocket over the next 15 years. The charging network required to keep those vehicles running will be a perfect match for digital signage.

Type: White Paper

Sponsor: media mea LLC




5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




Volta Digital Hybrid Charging Stations

Peerless-AV® Works with Volta Industries to Create Custom Charging Stations for Retail Centers in the Chicagoland Area

Type: Special Report

Sponsor: Peerless-AV


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FEATURES


Digital signage drives into Daytona 500

For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation, the International Speedway Corp, owners of Daytona International Speedway, gave its speedway a digital signage makeover to engage with fans.

Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital signage captures Death Star plans with Rogue One campaign

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to Kaspersky Lab teamed up with Lucasfilm to celebrate the film through digital signage campaigns.

Digital disruption raising expectations of the automotive industry

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information. We need to improve the measurability of OOH as digital and traditional advertising continue to blend.

Digital signage future trends report sets the stage for 2017

2017 is almost upon us, so it is time to look at future trends for the New Year. Digital Signage Today has released its future trends report, which gathers expert opinions and survey data to show us what's on the horizon for digital signage.

Digital signage brings out the coloring book

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne, Australia. Users were able to color Zentangle patterns found in many coloring books.

3 ways to build a better advertising strategy

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer experience makeover.

Digital signage scavenger hunts teach freshmen the ropes

School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on a scavenger hunt to learn the ropes.

3 marketing deployments to get your creative juices flowing

We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but sometimes you need some inspiration. Here are three creative marketing campaigns to help you get that process going.

Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

Improvements in outdoor digital signage, menu boards

There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.

Is outdoor digital signage eco-friendly?

Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

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Whether you're a brand marketer or a network operator, learn how to be more successful through digital signage advertising.

NEWS