Technology is a huge part of sport, whether that is for performance, for analysis, fan engagement, experience or for advertising. However, an overriding factor in sport is that the most important area of operation is performance, the team comes first.
The Air Canada Centre underwent a $48 million upgrade, including a $3 million digital signage deployment. Management wanted to create a truly unique fan experience which they felt an extensive, attention-grabbing digital signage network could achieve.
The primary reason behind Calgary Stampede’s digital signage deployment was to provide real-time digital displays in their rental space for meeting and event locations. They also wanted a system that would help improve wayfinding across the facility, enhance brand awareness, and provide ticketing and flight information as a value add to customers.
Everybody is connected, anxious for information, poised to give their status/update, and worried about what’s going on in their network. Unfortunately, if you’re an old school venue, the evolving fan base is just not as comfortable in your ballpark, stadium, or arena.
The opportunity with the evolution of optimized Digital Menu Boards and integration between Digital Signage and POS systems will transform the traditional fan experience in stadiums & arenas while increasing ROI and overall revenue.
With 306 events, featuring 206 countries, across 42 sporting disciplines, held at 37 venues, the Rio 2016 Olympic Games represent a huge opportunity for outdoor digital signage to reign supreme in Brazil this summer.
Customer experience, or CX, is a catch-all phrase rooted in the business goals of revenue generation. Its intention is to optimize customer acquisition and revenue per customer, while minimizing losses.
The ANC Sports surface-mount LED screens for LP Field in Nashville, home of the NFL's Tennessee Titans are the largest end zone video screens in the NFL, and in some eyes, the largest outdoor video screens in the league. Video courtesy of ANC Sports Enterprises.