Case Study: Flam Railway

Case Study: Flam Railway

When you enter the Flåm rail station, you are presented with interactive wayfinding displays to help you navigate the area or learn about available services. In the retail shops are large displays promoting new or featured products.

Type: Case Study

Sponsor: Omnivex


Case Study: Calgary Stampede

Case Study: Calgary Stampede

The primary reason behind Calgary Stampede’s digital signage deployment was to provide real-time digital displays in their rental space for meeting and event locations. They also wanted a system that would help improve wayfinding across the facility, enhance brand awareness, and provide ticketing and flight information as a value add to customers.

Type: Case Study

Sponsor: Omnivex


Case Study: NewsLink

Case Study: NewsLink

NewsLink wanted to showcase promotional materials; improve the effectiveness of branded content; enhance the in-store experience for guests; provide a user-friendly interface for content creation; and make updating content more efficient.

Type: Case Study

Sponsor: Omnivex


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Disney Cars 3 Video Case Study

Disney Cars 3 Video Case Study

Cineplex Digital Media created an experiential digital marketing campaign for the launch of Disney's Cars 3.




Cineplex Digital Media: Transforming Business-to-Customer Relationships

Cineplex Digital Media: Transforming Business-to-Customer Relationships

Cineplex Digital Media is creating a world where screens are universally viewed as the most impactful tool for transforming business-to-customer relationships.




Smart Students Demand Smart Tech - Higher Ed Institutions Need to Step Up

Smart Students Demand Smart Tech - Higher Ed Institutions Need to Step Up

With the majority of students between the ages of 18-25, they have grown up in an era of tech, making it an expectation rather than a bonus.

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.




Mobile Order Ahead and Digital Signage: Friend or Foe?

Mobile Order Ahead and Digital Signage: Friend or Foe?

Mobile order ahead is becoming “table stakes” in the Quick Serve Restaurant (QSR) industry and for a good reason. Brands are investing in technology to enable mobile order ahead because customers that use the technology spend more.

The Obsolete Truth About Grocery Shopping

The Obsolete Truth About Grocery Shopping

Retailers need partners that help communicate their brand and promotional messages before consumers get to the stores and once they are in the stores.

Using Interactive Digital Signage to Increase Customer Engagement

Using Interactive Digital Signage to Increase Customer Engagement

As individuals continue to utilize mobile devices as their primary source of information, they increasingly expect instant access to information at the sight (or touch) of a screen. As a result, consumers are much more responsive to information displayed digitally.

Digital signage 5 for 5: March edition

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

4 ways digital signage can transform sports' arena experience

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.

Looking back: A decade of digital billboards

Looking back: A decade of digital billboards

A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the industry. It's time to take a look at some of these major changes.

Digital signage fires up football night

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Promotion and performance: Stories from the digital billboard revolution

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

Spotlight on digital signage at the 2016 Rio Olympics

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

What's driving the digital signage market trends?

What's driving the digital signage market trends?

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.

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Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.

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