What is Content-Rich Digital Signage?

What is Content-Rich Digital Signage?

You obviously know how effective digital signage can be at drawing viewer attention, encouraging interaction, and pushing the boundaries of your marketing strategy. That’s why you’re looking at purchasing a digital signage solution.

Type: White Paper

Sponsor: Mvix


Passenger Information Displays: Gold Coast Light Rail Project Update

Passenger Information Displays: Gold Coast Light Rail Project Update

The Gold Coast Light Rail Project was recently completed and featured the Metromatics Slimline Half Height passenger Information Displays. This was the first contemporary light rail project in Queensland. This project was very fitting for a spectacular city which also recently hosted the 2018 Commonwealth Games.

Type: Case Study

Sponsor: MetroSpec


Designing and Deploying a Digital Menu Board for Your Restaurant

Designing and Deploying a Digital Menu Board for Your Restaurant

With 34 years of industry experience, our signage chefs know the right ingredients for designing and deploying a digital masterpiece. So what’s the recipe for our success?

Type: White Paper

Sponsor: JANUS Displays


See More »

FEATURES


Tax reform helps save money on DOOH

Tax reform helps save money on DOOH

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

How to save money and time on large format displays

How to save money and time on large format displays

When looking at an opportunity, and for the purposes of this exercise, the opportunity is a large format visual solution, the key to eliminating wasted time and effort is to determine at least two project parameters before starting the design: timeline and budget.

FIFA World Cup 2018: How stadium advertising reached home TV viewers

FIFA World Cup 2018: How stadium advertising reached home TV viewers

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

3 digital signage advertising lessons

3 digital signage advertising lessons

If you want your digital signage advertising to be successful this year, you need to know your audience, your engagement goals and your platform.

4 digital advertising trends to watch

4 digital advertising trends to watch

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Smart Students Demand Smart Tech - Higher Ed Institutions Need to Step Up

Smart Students Demand Smart Tech - Higher Ed Institutions Need to Step Up

With the majority of students between the ages of 18-25, they have grown up in an era of tech, making it an expectation rather than a bonus.

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.




Using Interactive Digital Signage to Increase Customer Engagement

Using Interactive Digital Signage to Increase Customer Engagement

As individuals continue to utilize mobile devices as their primary source of information, they increasingly expect instant access to information at the sight (or touch) of a screen. As a result, consumers are much more responsive to information displayed digitally.

Digital signage 5 for 5: March edition

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

4 ways digital signage can transform sports' arena experience

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.

Looking back: A decade of digital billboards

Looking back: A decade of digital billboards

A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the industry. It's time to take a look at some of these major changes.

Digital signage fires up football night

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Promotion and performance: Stories from the digital billboard revolution

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

See More »

Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.

News