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DOOH Advertising News & Media

How Digital Signage Helps Retailers Sell More: Smart, Cloud-Based Retail Screens

Learn how cloud-based digital signage, rule-based scheduling, and privacy-first audience analytics help retailers update screens instantly, target the right…

Presented by EasySignage (BEETEK PTY LTD)

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Broadsign AI agent executes agentic AI OOH campaign

July 22, 2026

Broadsign, a platform for managing and monetizing out-of-home media, has announced that its sell-side AI agent and digital marketing agency Draft Digital's…

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How to Calculate ROI for Outdoor Digital Signage Investments

Outdoor digital signage ROI depends on more than hardware price. This article explains how to calculate total ownership costs, revenue, operational savings and…

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National Retail Solutions (NRS) Employees Roll Up Their Sleeves for Company Blood Drive at Newark Headquarters

National Retail Solutions (NRS), a leading provider of point-of-sale (POS) solutions for independent retailers, hosted an employee blood drive at its Newark…

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Outdoor display failures start at the spec sheet

by Digital Signage Today

The gap between a screen that lasts and one that washes out, overheats or breaches a brightness limit comes down to getting the specification and the approvals…

Presented by Amped Digital

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Talon acquires PJX Media to boost US OOH market offering

July 17, 2026

Talon, an independent out of home agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the U.S. market.

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Clear Channel Outdoor intros Clear Channel Impact marketing option

July 16, 2026

Clear Channel Outdoor, an out-of-home advertising platform, has debuted "Clear Channel Impact," a marketing solution that enables brands to turn existing…

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AI DOOH campaigns drive measurable outcomes on Jolt network

July 14, 2026

Jolt, an Australian digital out of home and EV charging network, has released results from campaigns delivered on its Spark Intelligence AI-powered campaign…

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FatTail Vistar Media partner to integrate DOOH booking

July 13, 2026

FatTail, a provider of enterprise advertising management solutions and which is part of Chartbeat Inc., has integrated its AdBook platform with Vistar Media, a…

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LINQ Promenade reimagines digital marquee in Vegas

July 13, 2026

The LINQ Promenade has re-imagined its digital marquee along Las Vegas Boulevard, 'The Strip,' in Las Vegas, Nevada.

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Harkey Media acquires Boulevard Outdoor

July 10, 2026

Harkey Media, an out-of-home advertising company based in Phoenix, Arizona, has acquired Boulevard Outdoor, and is planning a major Phoenix Valley expansion…

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Outdoor LCD Displays in 2026: Why Buyers Need to Think Beyond Brightness

As outdoor LCD displays become essential for retail, transportation, QSR, EV charging and DOOH networks, buyers need to evaluate more than brightness and…

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OAAA Honor Circle winners include Clear Channel, Lamar, Kevani, Big Outdoor, Vistar Media, Broadsign leaders

July 8, 2026

The Out of the Home Advertising Association of America has announced the receipients of its inaugural 2026 Honors Circle that recognizes leaders shaping the…

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Consumer behavior spurring moving and dynamic OOH media growth

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Moving and dynamic OOH is entering its next chapter, according to OAAA Chief Operating Officer Patrick Dolan. The technology will continue to evolve, but the…

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UK university connects campuses with digital signage network

July 6, 2026

The University of Chester, a public university in Chester, England, has built a digital signage network spanning more than 100 screens across its campuses in…

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E-Paper, LCD, or LED: How Retailers Should Match Screens to the Job

New low-power screens like e-paper are widening retail display options, but buyers still need to match the technology to the job. This guide compares e-paper…

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Viooh partners with Vendo Media for Canada strategy

June 30, 2026

Viooh, a digital out of home supply-side platform, is expanding its Canadian digital out of home advertising with a Vendo Media partnership.

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Screenverse adds supply partners

June 30, 2026

Screenverse, a programmatic monetization partner for digital out-of-home media, have added six supply partners to its network.

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OAA expands board of directors

June 25, 2026

The Out of Home Advertising Association of America has appointed three new members to its board of directors: Burr Smith, chairman of the board, president/CEO…

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AdQuick OOH Cannes campaign: OOH no longer just a channel

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

AdQuick wanted to show up at one of the industry's biggest stages with a campaign that practiced what it preaches, using its own platform and AI agent.

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