DOOH Advertising

FatTail Vistar Media partner to integrate DOOH booking

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July 13, 2026

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FatTail, a provider of enterprise advertising management solutions and which is part of Chartbeat Inc., has integrated its AdBook platform with Vistar Media, a provider of technology solutions for out-of-home media, and part of T-Mobile Advertising Solutions.

The partnership allows media owners to plan, book, and manage DOOH inventory directly within their existing AdBook workspace, according to a press release. The integration connects AdBook to Vistar Media's order management API, allowing orders, placements, and delivery status to flow automatically between the two platforms.

Sales and operations teams can now bundle outdoor inventory into proposals, verify availability based on location and demographic metadata, and manage large-scale screen networks across multiple Designated Market Areas without leaving the AdBook interface.

"This integration is all about giving customers more choice and control," Rachel Friedman, head of product of FatTail, said in the release. "Bringing DOOH into AdBook simplifies complex workflows and enables sales teams to react faster to market demand across every channel. By reducing the friction between different inventory types, we are helping our clients maximize the value of their entire portfolio."

AdBook utilizes custom "build-to-budget" features, allowing users to select venues based on specific criteria such as impressions, audience demographics, and availability data imported directly from Salesforce.

"This integration reflects our focus on building a unified ecosystem for managing and growing your ad business," Eric Lamb, SVP, enterprise solutions at Vistar Media, said in the release. "By integrating FatTail's AdBook with Vistar's order management API, we're enabling more automated, data-driven workflows that simplify how DOOH is planned, managed, and executed."