DOOH Advertising

Swiftly teams with Vistar Media to expand omnichannel reach

Adobe Stock

June 2, 2026

Summarize withChatGPTGrokPerplexityClaude

Swiftly, a retail technology platform, has partnered with Vistar Media, a programmatic digital out-of-home advertising provider, to expand Swiftly's omnichannel capabilities.

By combining Swiftly's digital media platform with Vistar's programmatic DOOH network, the partnership allows advertisers to run coordinated campaigns across digital and physical touchpoints, according to a press release.

Vistar Media operates an independent DOOH marketplace, with access to more than 1.1 million screens including digital billboards at transit stations, airports, shopping mall screens and major in-store media aggregators in the grocery and convenience retail locations.

Through the integration, campaigns activated through Swiftly's retail media platform and Audience Optimizer can extend to these screens.

"Retailers and CPGs want retail media to deliver more than impressions. They want proof that campaigns drive sales," Rob Foley, SVP of partnerships at Swiftly, said in the release. "By integrating Vistar's DOOH network with Swiftly's retail media platform, we can help advertisers reach shoppers at key moments along the path to purchase and connect those impressions directly to store transactions. This gives both retailers and brands greater confidence in where they invest their media dollars."

The integration gives retailers the ability to expand their retail media offerings without adding new systems or complexity.

"At Vistar, our mission is to help brands and retailers harness the power of out-of-home in smarter, data-driven ways," Dave Rivera, VP, channel partnerships, Vistar Media, said in the release. "By partnering with Swiftly, we're bringing the scale and precision of DOOH directly into the retail media ecosystem, empowering CPG marketers to extend the impact of their campaigns all the way to the shelf."