Display Technology

Medik8 launches immersive interactive digital window in NY

Image: Medik8

August 13, 2026

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Medik8 is bringing its science-led skincare philosophy to the streets of New York City with the launch of an immersive interactive digital window front experience at 243 W 28th St.

In collaboration with OOH media agency Quan Media and Visual Feeder, an immersive media company, the activation transforms an urban retail window into a motion-reactive canvas that invites pedestrians to experience Medik8's brand world through light, movement, and responsive digital storytelling, according to a press release.

As pedestrians approach the storefront, the display becomes a responsive environment, using motion-activated visuals to create a real-time interaction between the audience and the brand. The result is a storefront experience that functions as both media and destination, connecting with urban audiences through design, technology, and shareable street-level interaction.

Quan Media is an out-of-home media agency specializing in strategic, high-impact placements that connect brands with audiences in meaningful cultural and urban environments.