DOOH Advertising

AdXact, Viooh partner to offer DOOH opportunities

Image: AdXact/VIOOH

October 23, 2026

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AdXact, AdXcelerant's demand-side platform, is partnering with Viooh, a digital out-of-home supply-side platform, to give AdXact advertisers programmatic access to Viooh's DOOH inventory, while bringing additional demand to Viooh and its media owners.

The partnership, which aims to make programmatic DOOH more accessible to media agencies and advertisers, marks a significant expansion of the inventory available through AdXact's DSP, according to a press release.

For Viooh, the connection creates a new channel for advertiser demand. Key markets for the partnership include the U.S., EMEA, LATAM and global airports.

"This partnership represents another exciting step in our vision for making premium digital out-of-home more accessible, flexible, and connected to the broader advertising ecosystem," Dan Ryan, CEO of AdXact, said in the release. "By integrating Viooh's premium inventory into our DSP, we're giving advertisers more opportunities to reach audiences in meaningful moments, while opening new pathways for demand to reach Viooh's media owners. We see tremendous potential in what we can build together as programmatic DOOH continues to evolve."

Programmatic DOOH can be used as a standalone solution or as part of a wider multichannel campaign.

"We're delighted to partner with AdXact and bring Viooh's premium digital out-of-home inventory to its advertisers," Frances McCann, director of DSP partnerships, global at Viooh, said in the release. "This integration opens a valuable new channel of demand for our media owners, while giving AdXact's buyers simple, programmatic access to high-traffic screens that reach audiences on the go. Together, we're making DOOH easier to plan, buy and include alongside the rest of a campaign, and helping more advertisers unlock the impact of the channel."