JCDecaux Mexico, Viooh team up on DOOH campaign for Mazda

March 7, 2025

A DOOH campaign for Mazda's CX-70 SUV, created by JCDecaux Mexico and Viooh, produced a 17% increase in traffic to Mazda dealerships in Mexico City.

India-based OOH/DOOH platform debuts at Mumbai event

March 7, 2025

Doohit, a unified platform for OOH and DOOH advertising based in Mumbai, India, debuted in a soft launch at the recent DDX Asia 2025 event.

Patrick Dolan named COO at Out of Home Advertising Association of America

February 21, 2025

The Out of Home Advertising Association of America , a trade association for the U.S. out of home advertising industry, has named Patrick Dolan as chief…

How AI, data, digital screens are powering the future of OOH advertising

by David Burrick — Chief Strategy Officer, Intersection

Three trends — AI, targeting advancements and digital screen conversion — provide an intriguing new frontier for marketers in cities.

Ludovic Menard named CPO at Viooh

February 20, 2025

Viooh, a global digital out of home supply-side platform, has named Ludovic Mendard as chief product officer.

Lemma, AdXact team on omnichannel advertising with greater transparency

February 19, 2025

Lemma, an omnichannel platform for emerging media, is teaming up with AdXact, a demand-side platform for digital out-of-home media, to offer transparent…

Bank digital signage: 4 ways to use

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Learn four ways banks can use digital signage in branches.

Broadsign intros AI assistant tool for OOH ad platform

February 17, 2025

Broadsign has unveiled a preview of an AI-powered creative categorization and approval feature that will soon be part of its OOH advertising platform this…

Wi-Charge, Dolphin Digital aim to revolutionize retail marketing

February 14, 2025

Wi-Charge and Dolphin Digital are partnering to integrate Wi-Charge's wireless power technology into Dolphin Digital's retail displays.

Proto, Hologram Media Network ad network debuts at 30 Simon Malls

February 14, 2025

Hologram Media Network and Proto have launched an always-on holographic advertising network via Proto Luma devices at Simon malls nationwide.

Media company taps Helloo for DOOH advertising effort

February 12, 2025

Brazilian media company helloo is teaming up with VIOOH to bring programmatic DOOH advertising to helloo's 15,000 digital screens.

AFA Decaux expands VIOOH partnership

February 11, 2025

AFA Decaux has expanded its partnership with VIOOH, a global DOOH supply-side platform.

Big growth, big challenges ahead for multi-touch digital device market

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The multi-touch digital device market is experiencing a significant growth surge thanks to advancing tech and young consumer adoption. But there are more than…

Screenverse appoints Chang Gao as CFO

February 11, 2025

Screenverse has appointed Chang Gao as its first ever CFO.

ISM debuts enterprise platform

February 10, 2025

In-Store Marketplace has debuted an enterprise platform that promises to simplify digital in-store advertising and streamline how retailers and brands activate…

Demand for real-time communication spurring digital signage growth

February 7, 2025

The digital signage market is projected to grow from $15.45 billion, as of 2024, to $25.2 billion by 2032, reflecting a growth rate of 6.3% in the eight-year…

Samsung at ISE 2025: Transforming the future of digital signage

by Digital Signage Today

From Myeongdong Square's iconic LED landmark to premium cinemas and luxury resorts, Samsung continues to redefine digital displays across industries in 2025.

Presented by Samsung Electronics Co., Ltd.

Super Bowl LIX halftime star Kendrick Lamar’s tour features immersive digital window

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Visual Feeder transforms urban retail windows into dynamic digital canvases through advanced projection mapping technology.

Navigating the retail media landscape: Why alignment is critical

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Drew Cashmore, head of strategy at Vantage and one of the original architects behind Walmart Connect, shares insight on the role alignment plays for those in…

India real estate company taps OOH tech for flagship campaign

January 31, 2025

Nila Spaces, a luxury real estate company in Mumbai, India recently launched an outdoor roadblock campaign in Ahmedabad with partners Interbrand and Times OOH.