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DOOH Advertising News & Media

Rugged Waterproof Fanless Digital Signage Player for Harsh Outdoor Environments

IBASE Technology Inc. (TPEx: 8050), a leading provider of embedded computing and digital signage solutions, today announced the release of the SW-602-N, a…

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Vauxhall taps Jolt urban DOOH to engage drivers, build trust

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A DOOH application project, in collaboration with Jolt, a U.K. EV charging and DOOH network, is driving a positive uplift in brand perception and boosting the…

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Rapport, Vistar Media team with UniLED for DOOH programmatic campaign verification

August 19, 2025

Rapport and Vistar Media have partnered with UniLED to roll out independent verification across all U.S. digital out-of-home advertising campaigns.

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EV adoption reshaping Australian consumer behavior

August 18, 2025

Electric vehicle adoption is reshaping how Australian consumers move and connect via smarter vehicles, improved technology and increasing access to public…

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Vistar Media debuts Programmatic Guaranteed service

August 7, 2025

Vistar Media, which provides tech solutions for OOH media, has launched Programmatic Guaranteed, a new option for buying and selling OOH campaigns.

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Broadsign debuts automated in-advance DOOH transactions

August 1, 2025

Broadsign debuted an automated in-advance DOOH transaction called Broadsign In-Advance. The new platform capability can extend and simplify traditional DOOH…

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Viooh teams with Outernet London on programmatic DOOH

July 31, 2025

Viooh has partnered with Outernet London, a media and entertainment company to deliver programmatic digital out of home advertising in London's entertainment…

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StackAdapt partners with Viooh to expand supplier inventory

July 30, 2025

StackAdapt, a self-serve programmatic advertising platform, has formed a programmatic partnership with Viooh that will expand supplier inventory and give users…

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Harkey Media signs development deal with Onsite Advertising

July 29, 2025

Harkey Media, an OOH advertising company, has signed a development deal with Onsite Advertising.

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Intersection, Lyft launch infrastructure upgrade for bike share network

July 25, 2025

Intersection, an experience-driven out-of-home media and technology company, and ride share company Lyft have launched a major infrastructure upgrade for…

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New Tradition Media expands Los Angeles footprint

July 25, 2025

New Tradition Media has expanded its premium asset footprint in Los Angeles via a partnership with Caruso to represent its OOH media portfolio.

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OOH advertising addresses gaps in marketing, claims study

July 24, 2025

Out of home advertising outperforms CTV and digital channels in several key metrics, including ad awareness, brand favorability and purchase intent.

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LED Wonder Ignites Dubai Fountain - Middle East's longest outdoor LED wall comes to life in the UAE

When the Dubai Fountain paused for renovation, owner Emaar needed an attraction equally spectacular, and fast. They turned to integrator Blue Rhine Industries…

Presented by SpinetiX

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OAAA campaign puts a spotlight on programmatic OOH

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The Out of Home Advertising Association launched an OOH campaign during an industry event in Las Vegas to illustrate the power of programmatic OOH.

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Vendo Media completes Canada Billboards acquisition

July 22, 2025

Vendo Media has officially acquired Canada Billboards and 100% of the shares.

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OOH advertising influencing travelers as travel activity accelerates

July 22, 2025

More than half, 66%, of travelers report being influenced by out-of-home advertising and consumers are traveling as much or more than the pre-pandemic time…

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Clear Channel Outdoor supports No Kid Hungry campaign, summer learning association

July 18, 2025

Clear Channel Outdoor is continuing its partnership with two national organizations, Share Our Strength's No Kid Hungry campaign and the National Summer…

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Veridooh, 75Media team on OOH verification

July 16, 2025

Veridooh has partnered with 75Media, a roadside media owner, to provide independent OOH verification in the U.K.

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Wipro debuts digital signage solution for Bowling Center TV

July 15, 2025

Wipro Limited, a technology services and consulting company, has debuted a digital signage solution, Wipro VisionEDGE, that will power Bowling Center TV, a…

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Vantage names Nick Hinsley VP of international operations

July 14, 2025

Vantage, an orchestration platform for retail and commerce media, has appointed Nick Hinsley as vice president of international operations.

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