Creative quality plays meaningful role in OOH campaigns

May 18, 2026

Creative quality plays a meaningful role when it comes to out of home campaign performance.

Examining the impact of AI on digital signage, data, DOOH strategies

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

As AI increases the demand for continuous access to high quality datasets, existing attribution and reporting models across digital signage, retail media and…

Ocean Outdoor UK launches Ocean Portal

May 14, 2026

Ocean Outdoor UK has launched its Ocean Portal at London's Battersea Power Station, featuring an entertainment showcase and content produced by Ocean Studio.

BackLite UK debuts addition to Landmark Series

May 14, 2026

BackLite UK, a digital out of home operator, has expanded its large-format outdoor advertising portfolio with The Knightsbridge, a revamped flagship…

OAAA, FBI renew OOH partnership

May 12, 2026

The Out of Home Advertising Association of America has renewed its partnership with the Federal Bureau of Investigation, extending a nationwide program that…

ZetaDisplay awarded DOOH contract with Norway rail operator

May 11, 2026

ZetaDisplay has been awarded a digital out of home contract with Vy Group, Norway's national rail operator to built a passenger experience and media platform…

Talon launches AI-powered programmatic engine

May 8, 2026

Talon, an OOH specialist, has launched Atlas Planner, an AI-powered programmatic engine for more precise and impactful programmatic digital out of home…

Apple, Morgan & Morgan, Vivint lead top OOH advertisers list

May 6, 2026

Apple, Morgan & Morgan and Vivint are the top three out of home advertisers in 2025, respectively, according to data from the Out of Home Advertising…

See What 20 Years of Digital Signage Expertise Looks Like, Live at COMPUTEX 2026

CAYIN Technology exhibits at COMPUTEX 2026, Booth P1202b, Hall 2, 1F, Nangang Exhibition Center, Taipei, June 2-5. Featuring Robustie Solution, Flexie…

Disney, Hulu team on interactive, immersive storefronts

May 1, 2026

Disney+ and Hulu have launched "The Drama You Want," interactive storefront experiences in Manhattan, New York and Santa Monica, California.

Google, Zillow among speakers at OAAA media conference

May 1, 2026

Leaders from Google, Zillow, National Geographic and Purely Elizabeth are among the speakers participating in the upcoming Out of Home Advertising Association…

OAAA, Earth Day partnership celebrates 8th year, $500M in donated OOH inventory

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Participating OAAA member media companies donated public service advertising space as part of more than $500 million in annual donated OOH inventory to support…

BackLite UK expands large-format outdoor ad portfolio

April 29, 2026

BackLite UK, a digital out-of-home operator, has launched The Knightsbridge, the latest addition to the company's Landmark Series, expanding its large-format…

Lemma launches AI-powered platform for OOH media

April 28, 2026

Lemma has launched Lemma Integral, an AI-first adtech platform designed to change how advertisers view and utilize out-of-home media.

Vistar Media boosts Singapore team with new hires

April 28, 2026

Vistar Media, a provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions, has made three new appointments in Singapore…

OOH offers big return on investment for luxury brands

April 27, 2026

Out-of-home advertising gives luxury brands a far greater return on investment than any other advertising channel, according to data from Independent Marketing…

Why Remote Device Management (RDM) Is the Hidden Cost-Saver in Large-Scale Digital Signage Deployments

Most digital signage failures aren't dramatic. They're silent — a screen stuck on yesterday's promotion, a kiosk overheating in the summer sun, a display in…

DOOH boosts media channel effectiveness

April 23, 2026

Digital out-of-home is not only capturing attention but amplifying the effectiveness of other media channels across the consumer journey.

How is digital signage changing hospitality?

by Bradley Cooper — Editor, Connect Media

Through digital signage and Pro AV more broadly, hospitality companies are creating spaces that evoke an emotion.

DOOH campaign drives awareness of Just Dance 2026

April 21, 2026

Ubisoft, in collaboration with media platform Displayce, agency Artefact and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (U.K.…