DOOH Advertising

Cotsworld Outdoor Group deploys 149 ad screens in stores

Adobe Stock

October 15, 2026

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Cotsworld Outdoor Group, a clothing and equipment retailer in the U.K., has deployed 149 in-store screens in 23 stores.

The front-of-store displays operate on Broadsign's content management system and ad server, according to a PPC Land report.

The displays connect to the retailer's online advertising via its retail media platform.

The retailer is now selling ad space to the brands that the retailer sells, including Nike, HOKA and ASICS.

"Most recently, a targeted HOKA campaign combining onsite and in-store media placements delivered a 13% lift in units sold per store," according to a Broadsign release.