Software

Austrialian footwear retailer deploys Fusion Signage to drive targeted comms

Image: Fusion Signage

October 13, 2026

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Fashion footwear retailer Bstore Australia has rolled out Fusion Signage digital signage software across its store network, to lift its in-store marketing from a single repeated message to a targeted, screen-by-screen communications channel.

The project, delivered by Australian digital signage specialist Amped Digital, illustrates how a retailer can turn screens from a static cost into a live marketing asset, according to a press release.

Bstore operates 11 stores across Western Australia, Victoria and New South Wales and has been using Fusion Signage since 2022.

It initially explored digital signage as its store network expanded and viewed it as a easy and reliable way to display campaign imagery, promotional messages and brand content across a small group of stores.

"Bstore was initially referred to Amped Digital when we began exploring options for managing digital signage across our store network," Robynn Kelly, marketing specialist for Bstore Australia, said in the release. "From our first discussions, the Amped Digital team demonstrated a strong understanding of digital signage and took the time to learn about our business, store environment and marketing requirements. Based on those conversations, they recommended Fusion Signage as the most suitable platform for our needs."

The appeal was immediate and specific.

"Andy (Hughes) from Amped Digital highlighted that Bstore initially chose the Fusion Signage Pro license mainly for the tagging feature," James Ingram, managing director and co-owner of Fusion Signage, said in the release. "With tagging, you can assign tags to screens and create rules for them to follow. This means less time managing, fewer playlists to build and more granular control — an overall simpler process at scale. That is the pattern we see again and again. Retailers do not start out wanting a complicated platform. They want a platform that lets them say the right thing in the right place and then grows with them."

Bstore upgraded to the Pro plan to provide its marketing team with greater flexibility, functionality and control over our expanding digital signage network.

The upgrade gave Bstore content tagging, scheduling, playlist management and finer control over where and when each piece of content appears. That has allowed the retailer to move away from a one-message-fits-all approach.

"Content tagging has been one of the most valuable features for Bstore," Kelly said int the release. "It has enabled us to make each screen or group of screens more unique, rather than relying on one message across the entire network. This means we can communicate several different messages at the same time and appeal to different customer groups, interests and shopping needs."

Bstore uses Fusion Signage to support seasonal launches, marketing campaigns, promotional events, sale periods and ongoing brand storytelling. Front-window screens typically carry the headline campaign, promotion or event of the moment, designed to capture the attention of passers-by and draw them inside. Screens within the store support the same campaign or carry additional layers, including alternative product categories, key brands, new arrivals, product benefits and evergreen brand content.

Amped Digital handled the entire solution, from hardware and software to installation, and is one of Fusion Signage's most trusted and reliable resellers, with customers across Australia.

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