Controlling Brightness of LED Displays

Although one of the main features of a fine-pitch LED display is high brightness, there may be situations where a deployer wishes to control that brightness. New technologies are making that process easy without a loss of image quality.

Type: White Paper

Sponsor: Macroblock, Inc.




Overcoming the Costs and Complexities of Digital Signage

Although some think deploying a digital signage solution requires a significant investment in hardware, software and maintenance, that doesn't have to be the case.

Type: White Paper

Sponsor: Nixplay Signage




Case Study: Joint Industry Board of the Electrical Industry

The Joint Industry Board of the Electrical Industry (JIBEI) upgraded their New York campuses with 29 digital signage systems. Powered by the Mvix platform, the digital signage network drives the student and visitor experience and adds visual appeal to the campuses.

Type: Case Study

Sponsor: Mvix


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FEATURES


Improved technology gives digital signage owners extra advertising power

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.

5 tactics to keep in mind with digital signage

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.

Digital signage June top 5: Porn, interactivity and customer experience dominate

Last month's top stories on Digital Signage Today covered a porn hack, interactivity tactics for retailers and choosing the best manufacturer.

Last call to participate in Digital Signage Software Comparison Guide 2017

This year's Digital Signage Software Comparison Guide is on the horizon, and there is still time for your company to have its software included in the guide. The survey is live until June 23.

3 keys to interactive digital signage solutions

When determining whether to integrate interactive elements into your digital signage, you need to consider content, cost and potential pitfalls.

Top 5 May headlines: Porn hack dominates

Readers had their minds in the gutter this month as two stories regarding a pornographic hacking incident at Union Station dominated the top headlines.

Digital signage adoption continues to surge forward

Recent digital signage trade shows reflect the breakneck pace of innovation in the digital signage industry. Digital signage adoption is increasing almost everywhere.

5 digital signage future trends set to change the market

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

Porn digital signage incident at Union Station caused by unsecured OS

A digital signage kiosk at Union Station recently showed porn during rush hour. This event occurred because the operating system was not properly locked down, according to an official.

Hacked digital signage displays porn in Union Station

Commuters at Union Station got a little more than they asked for when a recently installed display began to play porn videos.

Webinar examines content do's and don'ts

It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution and the audience. During a webinar hosted by Omnivex, Suzana Spratley, CEO and founder of Techtap, and Chris Devlin, director of sales, Omnivex, discussed do's and don'ts of content design.

Digital signage boosts fast casual customer experience

Digital signage isn't just a pretty display, it's also a tool to boost sales, customer experience and more. Fast casual and quick-serve restaurants are continuing to tap into the many possibilities of digital signage, from localized marketing to loyalty program integration.

NYC Transit shares insight on digital signage kiosk deployment

The NYC Transit has upgraded the passenger experience through digital signage kiosks. Paul Fleruranges, VP of corporate communications at NYC Transit, shares insight on strategy and goals for the deployment.

Digital signage content as a service delivers millennial customer experience

Digital signage is a booming business. This strong growth can be attributed to digital signage's effectiveness in maximizing the consumer experience – particularly when it comes to shoppers like millennials who appreciate technology-driven interactions.

Strategy, not content, is the key to corporate communication

Corporate communication has typically been the "redheaded stepchild" of the digital signage world, but now it's coming into its own. However, there are still barriers to overcome, such as the idea that "content is king." Jude Carter of the Marlin Company believes "strategy eats content for breakfast."

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Digital signage promises the ability to reach the right customer in the right place at the right time. Effective content management is a critical part of making that happen.

NEWS