It's no secret that an average citizen usually isn't thrilled to visit a government office. Between confusing requirements and long wait times, it can be a frustrating experience. Digital signage, however, can help make government services "great again" by offering information, reducing wait times and recovering the vision.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to create some longtail campaigns based on the customer's feedback.
Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the Restaurant Franchising and Innovation Summit, panelists discussed how to get your restaurant tech ready.
Thanks to the rise of cloud-based digital signage solutions, you now can add "you can deploy digital signs and information" to McNealy's list of what you can do via the cloud. But should you? What are the pros and cons of on-site vs cloud installations?
Coca Cola is working to bring digital signage to its many suppliers through a mobile app known as Neko, developed with Google. The brand is aiming to get its customers to realize the power of their entire platform.
Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from design principles for awesome digital signage to augmented reality delivering brand new restaurant experiences.
The global cannabis market is massive, already soaring past the $30 billion mark, and many retail dispensaries are jumping on board. These retailers may deal with the munchies, but they still need clearheaded technology to make the most out of their business. Enter digital signage.
Content management can be especially challenging, since you need to pick the right system that balances ease of use with strategic depth. That being said, you can make the process a bit easier by knowing your communication goals, developing a strategy to reach your audience and using intelligent tools.
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?