DOOH Advertising

Veridooh appointed verification partner for Haylo

Image: Veridooh

October 26, 2026

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Veridooh, a 100% independent out-of-home verification provider, has been appointed as the preferred independent verification partner for Haylo, a business unit of Haymarket Media, the global media, data and information company.

Haylo connects with specialist audiences sourced through Haymarket Media's 30+ market-leading medical publications and influential business media outlets among its wider portfolio, according to a press release. Haylo uses its first-party audience data to power its own pDOOH activity, HayloDOOH, running campaigns through programmatic platforms to reach these audiences on screens in the places they gather.

Veridooh has developed patented and proprietary SmartCreative technology, enabling it to independently collect OOH delivery data without relying on media owner play logs.

This makes it the world's first 100% independent verification partner, tracking, measuring and verifying OOH campaigns in real time and bringing digital-level accountability to OOH advertising.

"Through its Haylo platform Haymarket Media has built a way to put its first-party audience data to work in real life, reaching professionals across multiple sectors exactly where they are. That puts it among the partners leading pDOOH forward, backed now by independent verification: proof that delivery matched what was planned and bought together with the ability to optimize campaigns for their clients," Mo Moubayed, Veridooh co-founder and co-CEO, said in the release.