DOOH Advertising

Viooh, Arla Foods study highlights programmatic DOOH

Image: Viooh

September 24, 2026

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Global digital out-of-home supply-side platform VIOOH has partnered with dairy company Arla Foods to release a new report, "The Proof is Physical: How Arla Foods Delivered Performance with Programmatic DOOH." The report explores how programmatic DOOH can transform street-level advertising screens into a measurable, performance-driving extension of digital advertising campaigns.

The report outlines how Arla Foods ran nine distinct pDOOH advertising campaigns across its brand portfolio in Norway throughout 2025. Every campaign delivered a positive lift in store visitation versus pre-campaign levels.

Across all brands, the average time between a consumer being exposed to an ad and their first store visit was less than two days, according to a press release.

The report points to wider momentum behind the channel: digital ads primed by DOOH exposure receive an average of 37% more attention, a dynamic that is contributing to 89% of Nordic marketers now reallocating budget from other digital channels toward pDOOH.

Programmatic DOOH gives advertisers the flexibility to shift budgets instantly, adjust creative in real time through dynamic creative optimization and run without third-party cookies or advertising-fraud. It can also now be planned, activated and optimized alongside mobile, display and connected TV within a demand-side platform.