DOOH Advertising

Programmatic DOOH thriving, investment strategies expanding

Generated by AI/Adobe Stock

August 19, 2026

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Programmatic digital out-of-home is thriving and as the channel's capabilities expand so are the investment strategies supporting the channel.

Those are top findings from Broadsign's "2026 Programmatic DOOH Trends Report" that reveals what buyers value and how media owners can use buyers signals to inform inventory positioning.

Programmatic DOOH is no longer limited to a small group of early adopters. Today's advertiser mix reflects a channel that has proven its value across a wide range of business contexts and use cases — a clear sign of a maturing market, according to a press release on the report.