DOOH Advertising

National CineMedia adds partners, exhibitor agreements

Adobe Stock

October 30, 2026

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National CineMedia is strengthening its cinema advertising network with two new exhibitor partners and 10 renewed exhibitor agreements. Its network will now reach more than 680 screens nationwide, according to a press release.

The two partners are The Cinemas by Blue Fox Entertainment and The Lot.

"We're proud to deepen our partnerships across the exhibitor community and to welcome The Cinemas and The Lot into the NCM network," Bernadette McCabe, vice president, exhibitor relations, NCM and Spotlight, said in the release. "Each of these agreements represents a shared belief in the power of the big screen to connect brands with highly engaged audiences, and we look forward to building on these partnerships in the markets advertisers care about most."

The Cinemas, a newly formed exhibitor, joins NCM, with locations in New York and Los Angeles acquired from IPIC Theaters this past June. The Lot, a luxury dine-in exhibitor, brings new screens across Los Angeles, San Diego and San Francisco.

"NCM's curated roster of exclusive advertisers leans into theatrical-influenced content which, in turn, grabs the attention of our guests," James Huntsman, founder of The Cinemas, said in the release. "We're proud to partner with a team that shares our commitment to providing a premium moviegoing experience for our customers, and we look forward to continued collaboration."