DOOH Advertising

Elevator ad network Vertical City hits 10K screens

Photo: Vertical City

October 14, 2026

Summarize with

Vertical City's elevator advertising network has reached 10,000 screens across Canada and the U.S.

The company expects to be the largest elevator screen network in North America by early 2027, according to a press release.

Vertical City partners with elevator manufacturers to provide software for screens deployed as part of their elevator systems. The software supports emergency communication, floor information, building messaging and other content, giving properties a direct channel to tenants, residents and visitors while creating new digital OOH inventory.

"Once screens became part of the elevator itself, the model changed," Fouad El-Masri, CEO and co-founder of Vertical City, said in the release. "Integration into that infrastructure changes the economics and the speed at which a media network can grow."

Vertical City provides the software layer that powers that experience across a growing number of screens.

DOOH Advertising