Software

Kirkwood acquires Cadwell Design+Sign

Image: Kirkwood

October 19, 2026

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Kirkwood, a marketing execution provider, has acquired Cadwell Design + Sign, a custom signage, environmental graphics and large-format branded visual solutions provider based in Holliston, Mass.

The transaction will allow Kirkwood to expand its branded environment capabilities while strengthening its ability to help clients bring their brands to life across physical spaces, according to a press release.

This acquisition, which is Kirkwood's ninth in the last 15 years, includes all of Cadwell's team members.

"The greatest value in this acquisition is the people joining Kirkwood from Cadwell, their years of experience, deep understanding of clients, and ability to develop solutions that work," Glen Fairbanks, Kirkwood executive vice president of branded environments, said in the release. "We look forward to working hand-in-hand with them and combining their expertise with Kirkwood's to create consultative, value-added solutions that address client needs and solve real challenges."