DOOH Advertising

National digital billboard campaign celebrates student art

Photo: Clear Channel Outdoor

October 13, 2026

Summarize withChatGPTGrokPerplexityClaude

The Afterschool Alliance is teaming with Clear Channel Outdoor for a national visibility campaign that celebrates afterschool programs, featuring artwork created by a 15-year-old afterschool student from Usher's New Look.

The student's "Powered by Afterschool" design will run across nearly 2,000 digital billboards in October as part of Lights On Afterschool, the 27th annual nationwide celebration, according to a press release.

Some 8,000 Lights On Afterschool events will take place on or around October 22 to shine a spotlight on the many ways afterschool programs support students and their families, and to call attention to the need for more afterschool resources.

Clear Channel Outdoor is supporting Lights On Afterschool by donating some of its most prominent spaces to display afterschool messages on digital billboards in 25 markets around the country throughout October.

On October 22, Clear Channel will feature Evelyn's artwork on two jumbo billboards in New York City's Times Square and will illuminate Boston's South Station.

"Every year, Lights On Afterschool gives us an opportunity to use the power of out-of-home to shine a light on the importance of afterschool programs," Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor, said in the release. "This year, we're putting the spotlight on the youth themselves, bringing student-designed creative from Usher's New Look to billboards nationwide. Seeing their ideas displayed across the country is a meaningful way to celebrate what young people are creating through afterschool programs and remind communities why these opportunities matter."