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DOOH Advertising News & Media

OAAA expands media conference lineup

March 12, 2026

The Out of Home Advertising Association of America has announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas.

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MWE Display: 5 Engineering Decisions That Define Outdoor Digital Signage Reliability

Marvel Tech Group Co., Ltd. (MWE Display) draws on 17 years of outdoor display engineering to identify the five hardware decisions that determine real-world…

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OOH ad spend increasing but barriers remain for deeper investment

March 11, 2026

Over half, 59%, of marketers are planning to increase OOH budgets but most are still allocating less than 5% of total media budgets to the digital channel.

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Clear Channel Outdoor, Footballco team on FIFA World Cup 2026 content effort

March 11, 2026

Clear Channel Outdoor and Footballco are partnering to bring curated, real-time FIFA World Cup 2026 tournament content to digital screens across America. The…

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Wildstone advances nationwide deal with Motor Fuel Group

March 10, 2026

Wildstone, which owns outdoor media infrastructure in the U.K. and Europe, will begin the digitization of hundreds of OOH assets as part of its 25-year…

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CAYIN Tech AI Innovation & Security at Touch Taiwan

CAYIN presents "Security, AI, & Sustainability" at Touch Taiwan 2026. Featuring 100% Taiwan-developed secure architecture, the new AI SMP player for instant…

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MWE Display Closes ISLE 2026 with Outdoor Optical Bonding Series Built for Direct-Sunlight DOOH

Marvel Tech Group Co., Ltd. (MWE Display) wrapped ISLE 2026 with a headline debut of its MWE867 Outdoor Optical Bonding series — delivering up to 4,500-nit…

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OAAA issues call for 2026 OBIE Awards

March 9, 2026

The Out of Home Advertising Association of America has issued an official call for entries for the 2026 OBIE Awards, which honors out-of-home advertising.

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Texas transit agency taps Clear Channel Outdoor to update, expand ad program

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

CapMetro, a Texas-based transit agency, will be immersed in modernizing and expanding its advertising program in Austin and Central Texas as part of a…

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ADvendio integrates with Criteo to drive scalable retail media

March 5, 2026

ADvendio, a omnichannel advertising management platform, has integrated with Criteo, a global platform connecting the commerce ecosystem.

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Screenverse, Dover Fueling team to scale DOOH

March 4, 2026

Screenverse, a digital DOOH monetization partner, is teaming with Dover Fueling Solutions, a global provider of advanced technologies, services and solutions…

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Digital signage unlocks revenue for ATM operators

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage can unlock revenue for retail ATM operators and deployers, but managing the power and content has been a challenge. That may be changing as…

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Viooh teams with JCDecaux Ireland to expand digital OOH market

March 3, 2026

Viooh is partnering with JCDecaux Ireland, bringing 32% of Irish digital OOH market, across the Republic of Ireland and Northern Ireland, to programmatic…

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Broadsign announces 4 appointments

March 3, 2026

Broadsign, a leader in OOH and retail media advertising technology, has made four appointments across the Asia-Pacific region.

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Outfront Media partners with AdQuick for multi-year collaboration

March 2, 2026

Outfront Media has entered into an exclusive multi-year partnership with AdQuick Inc., a platform for OOH advertising planning, buying and measurement.

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NoviSign hosting Americas Summit to unite digital signage, Pro AV professionals

March 2, 2026

NoviSign, a global digital signage software company, is hosting its first-ever NoviSign Americas Summit 2026 in Las Vegas on June 16, one day before the…

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Screenverse leaders share insight on DOOH buying strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this episode of the CX Innovators podcast David Weinfeld, co-founder and CEO at Screenverse, and Montana Accavallo, senior vice president of programmatic…

Presented by Screenverse

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Wildstone promotes Andrew Foster to group partnerships director

February 19, 2026

Wildstone, an owner of outdoor advertising infrastructure, has promoted Andrew Foster to the newly-created role of group partnerships director.

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Out of Home Advertising Association of America releases updated taxonomy

February 18, 2026

The Out of Home Advertising Association of America, a national trade association representing the out of home advertising industry, has released an updated…

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Displayce taps Matt Hamill as UK head of sales

February 17, 2026

Displayce has appointed Matt Hamill as head of sales U.K.

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