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Jorg Cieslok returns to lead Cieslok Group

Photo: Cieslok

September 25, 2026

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Jorg Cieslok, a 30-year industry veteran known as a pioneer of Canadian out-of-home advertising, is back to leading the OOH platform that carries his name.

Cieslok Group is an OOH media company with an integrated network of premier digital and static signage across Canada. It is backed by TorQuest Partners, a Toronto-based private equity firm. Cieslok Group was formerly known as Branded City Canada, according to a press release.

Cieslok began his career in hand-painted murals in Toronto in 1990 as a 23-year-old immigrant with no advertising background, in a market built on paper posters. He went on to help build some of Canada's first full-motion digital OOH screens.

"Outdoor advertising has been my life's work for more than 35 years. I have always believed the best locations are not just advertising space. Done properly, they become part of the city. I've had the privilege of building some of Canada's most recognized Out-of-Home assets over my career, alongside many talented people, and that passion for the business never left me. This is a return to the industry I know and love, with a platform that has strong assets, strong relationships, and real opportunity ahead," Cieslok said in the release.

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