California real estate brokerage taps Smartify Media DOOH ad network

The Agency, a luxury real estate brokerage founded in Beverly Hills, has partnered with Smartify Media, a digital out-of-home and retail media network, to extend its brand through DOOH media.

The partnership digitizes The Agency's real estate offices and extends its brand across Smartify's national media network, connecting agents, advertisers and premium audiences in the real world, according to a press release.

Smartify operates across 40-plus U.S. markets. Through the partnership, select offices of The Agency will join Smartify's national digital OOH advertising network, transforming brokerage storefronts into connected digital environments where listings, brand content and synergistic premium brand advertising can be managed dynamically.

Smartify has launched in The Agency offices in La Jolla, Malibu, Berkeley, and Healdsburg, California, with more locations coming soon.

"At The Agency, we've built our reputation on representing extraordinary properties and delivering best-in-class marketing to our agents and clients," Rainy Hake Austin, president of The Agency. "Our partnership with Smartify allows us to bring that standard to life inside our offices, where digital environments showcase our listings and corporate campaigns with the sophistication our brand demands. This partnership reflects our continued investment in the tools and technology that set our agents apart, allowing them to better market their business and connect with clients."

Digital screens deployed at participating The Agency locations will enable agents and teams to update listings and brand content in real time, replacing traditional static signage with dynamic, always-current messaging.

The same infrastructure can also create new advertising inventory within premium brokerage environments, providing participating offices with an opportunity to generate synergistic premium media revenue from their physical locations.

Content marketed on a brokerage screen can also be distributed across Smartify's broader network, including retail and lifestyle destinations, shopping centers, EV charging displays, kiosks, neighborhood storefronts, and other high-traffic environments.

"The Agency has built one of the most distinctive and globally recognized brands in luxury real estate, with a sophisticated digital presence and a footprint in many of America's most important markets," Inna Finkelstein, SVP of partnerships at Smartify, said in the release. "Our partnership creates an opportunity to extend that brand beyond the digital experience and the brokerage office, connecting The Agency with consumers across a broader network of premium physical touchpoints where they live, shop and move throughout their day."

The Agency has closed more than $104 billion in real estate transactions and grown to more than 190 offices across 17 countries.