Encompass Media Group teams with Framen on workplace DOOH

Encompass Media Group is teaming up with Framen to bring Framen-managed digital out-of-home inventory in WeWork locations to U.S. advertisers.

Through the partnership EMG is making the WeWork DOOH Network available to advertisers as part of its broader workplace media offering, according to a press release.

The network includes 639 digital screens across 139 WeWork locations and reaches approximately 2 million visitors annually. Screens are positioned throughout the workplace environment, including entrance areas, elevators, community spaces, kitchens and hallways.

"WeWork brings together a highly valuable professional audience in an environment where people are spending meaningful time throughout the day," Don Winter, xco-CEO of Encompass Media Group, said in the release. "For advertisers, that creates an opportunity to build frequency and visibility within the workday itself. Our partnership with FRAMEN allows us to bring this workplace media opportunity to our agency and brand partners as part of the broader range of environments available through EMG."