DOOH Advertising

Western Union taps Screenverse for DOOH network

Photo: Western Union

October 20, 2026

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Western Union, a cross-border, cross-currency money movement, has partnered with Screenverse, a programmatic technology partner for digital out-of-home, to expand the reach of the Western Union Media Network.

The partnership gives advertisers the opportunity to connect with consumers as they manage money, make payments and navigate everyday financial decisions, according to a press release.

Western Union's DOOH media network spans more than 2,600 digital screens across 124 U.S. markets and generates more than 623 million monthly impressions.

Screens are positioned across financial services and everyday retail environments, including check-cashing centers, banks, supermarkets, pharmacies, and convenience stores.

"Western Union brings something the DOOH ecosystem hasn't had at scale by creating a national financial services footprint that reaches consumers in the middle of real transaction moments," Nick Sadler, senior vice president of supply at Screenverse, said in the release. "Financial services has been an under built venue category, and this partnership opens it up with the reach and targeting rigor programmatic buyers expect. For advertisers, it's a rare combination of high-attention environments, a captive audience, and inventory that clears through the pipes they're already buying."

Western Union's financial services footprint can help advertisers reach consumers who primarily use cash or checks and may be less visible through traditional digital targeting methods.

"Our partnership with Screenverse marks an important step in expanding the reach and sophistication of the Western Union Media Network," Josh Bernstein, director of media network operations at Western Union, said in the release. "Screenverse brings an unbiased, independent perspective that opens doors to new buyers and fresh demand. We're thrilled to work with a partner whose goals are fully aligned with helping us grow."