DOOH Advertising

Screenverse taps ABCS Insights as measurement partner

Image: Screenverse

September 8, 2025

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Screenverse has named ABCS Insights, an ad effectiveness analytics company, as its preferred measurement partner to advance OOH attribution and campaign performance.

As part of the partnership, ABCS Insights will provide full-funnel campaign validation and optimization relating to brand, consideration and sales lift, according to a press release.

"We are thrilled to partner with Screenverse to provide a comprehensive measurement solution," Jerome Shimizu, CEO of ABCS Insights, said in the release. "Screenverse's industry-leading network of 100,000-plus digital screens across 210 markets offers advertisers the versatility to drive results at every stage of the funnel. Our ability to measure and optimize each step of that journey complements that versatility perfectly."

"At Screenverse, we're always looking to align with partners who not only understand the evolving landscape of programmatic DOOH but push it forward. ABCS Insights stood out as our preferred measurement partner because of their deep expertise, flexible approach, and commitment to delivering actionable, omnichannel insights," Montana Accavallo, SVP of programmatic and client strategy at Screenverse, said in the release.

Screenverse's network of digital out-of-home inventory includes over 100,000 digital screens across 20 networks, including billboards, urban panels, and screens in retail spaces, residential buildings, cinemas and more.