Viooh, Adams Outdoor team on programmatic access

Viooh, a global digital out-of-home supply-side platform, is partnering with Adams Outdoor Advertising, an out-of-home media company to expand programmatic access to digital billboard inventory across the U.S.

The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards generating over 4.9 billion monthly impressions, according to a press release. Set along major highways, commuter corridors and high-traffic roadways, the digital displays connect advertisers with audiences throughout the Southeast, Midwest and Northeast.

Advertisers can access premium digital billboard inventory across key markets including Charlotte, Raleigh-Durham, Charleston, Savannah, Norfolk-Virginia Beach, Detroit-Ann Arbor, Grand Rapids, Madison and the Ohio Valley region, including Pittsburgh.

"Billboard advertising built Adams Outdoor's reputation over decades, and this partnership brings that same trusted, high-impact inventory into Viooh's programmatic marketplace," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "For media buyers, it means faster, more flexible access to some of the country's most established regional markets, reaching audiences where they live, work and drive."