DOOH Advertising

Viooh, TuMedio partner on programmatic DOOH across Spain and Portugal

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October 5, 2026

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Viooh, a global digital out of home supply-side platform, is partnering with TuMedio, an outdoor advertising company, to expand programmatic access to premium DOOH inventory across Spain and Portugal.

The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions, according to a press release.

TuMedio's network spans a diverse range of environments, including large formats and spectacular screens, fueling stations, parking garages, outdoor billboards, airports, with a presence in more than 75 cities across the region. It has strategic placements in major cities and high-traffic locations including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante, Córdoba, Lisbon and Porto, as well as Madrid-Barajas Airport.

"This partnership with TuMedio is an important addition to Viooh's offering in Spain and Portugal, connecting media buyers with high-quality, flexible inventory in the growing European out-of-home market," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "TuMedio's network puts brands right at the center of everyday life, from major cities to high-traffic locations, with a raft of valuable advertising environments."