DOOH Advertising

Viooh expands DOOH reach across Brazil

Photo: VIOOH

May 29, 2026

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Viooh, a digital out of home supply-side platform, has partnered with We OOH, a DOOH media operator specializing in iconic large-format digital billboards in Brazil.

The partnership delivers access to 320 digital screens generating over 1.3 billion monthly impressions, representing approximately 5% of Brazil's DOOH market.

The company's inventory spans major urban centers and key arterial roads and its diverse network offers multiple high-impact formats including roadside, street furniture and large-format billboards across the country. Billboard placements, generating 414 million monthly impressions, provide national coverage in major cities including Brasília, Campo Grande, Cuiabá, Goiânia, Fortaleza, Maceió, Recife, Salvador, São Luís, Belém, São Paulo, Guarulhos, Belo Horizonte, Porto Alegre, Rio de Janeiro and Florianópolis.

"This partnership with We OOH marks an exciting expansion of our presence in Latin America, one of the world's most dynamic and fast-growing DOOH regions," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "We OOH's impressive reach across Brazil's key cities and diverse inventory formats gives media buyers powerful new tools to connect with Brazilian audiences at scale, delivered through the precision and flexibility of programmatic DOOH."